Google Ads News, as it happens.

Google Connects Local Ads to In-Store Sales

Ahead of the holiday rush, Google is introducing two new features to help multi-location retailers, restaurants, and local services drive and measure in-store sales: Local Customer Optimization in PMax will…

Loyalty program members

Arpan Banerjee discovered that Google Ads just added a "Loyalty program members" segment!

OpenAI just dropped GPT-6 Astra

The smartest model ever built. And we immediately gave it access to the entire ad stack. Google Ads. Meta. TikTok. LinkedIn. Microsoft. Amazon. Reddit. Pinterest. X. Here is what GPT-6…

Google Merchant Center AI Workflow Exposed

Vipul Kumar reports that Google Merchant Center briefly appeared to expose the internal instructions behind one of its AI-generated performance insights. The visible workflow seemed to include analyzing product click…

Thanks for sharing Barry Schwartz & Vipul Kumar

Google Ads API v22 Sunset Announced

Google Ads API v22 will sunset on October 7, 2026. Starting on this date, all v22 API requests will begin to fail. Migrate to a newer version prior to October…

Google Improves Popular Products Reports

Google has improved the Popular Products reports in Merchant Center, expanding both coverage and the quality of available insights. The updates, introduced in late June 2026, are designed to provide…

Thanks for sharing Hana Kobzová & Barry Schwartz

Google Clarifies AI Max Keyword Priority

Google has updated its AI Max documentation to clarify how keyword prioritization works when advertisers disable the broad match campaign setting or move to AI Max. Broad match keywords are…

Thanks for sharing Barry Schwartz

Performance Max Guidance UpdateS

Google has substantially updated its Performance Max documentation, giving advertisers clearer guidance on how campaign controls, Search prioritization, budgets, assets, and landing-page expansion work. The revised documentation explains how Search…

Thanks for sharing Shauvik Kumar & Barry Schwartz

AI Review Summaries in Ads

Google Ads is testing a new “What customers love” section in sponsored search results, with summaries labeled as “AI-generated from the store's rating reviews.”. The feature uses AI to summarize…

Thanks for sharing Barry Schwartz

AI Insights Expand

Google has expanded its AI performance insights in Merchant Center beyond the United States. The reports are now available for English-language queries in Australia, Canada, India, New Zealand, and the…

Thanks for sharing Hana Kobzová & Barry Schwartz