Updated 2 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Yesterday
Tuesday 3 NovemberFrom January 11, 2027, server-side GTM can send full IP addresses to Google Ads…
Google announced this in a mandatory service announcement to the Google Tag Manager team's users on November 2, 2026. Tags sending data to Google Ads, Display & Video 360, Search…
Spotted by Matteo Zambon
Monday
2 November 2026Google Ads now allows ads for select firearm accessories and gun parts in the…
The change started in October 2026 and covers items that need no permit, can't convert a semi-automatic weapon to automatic, and aren't regulated at state or federal level. Examples Google…
Spotted by Hana Kobzová, via PPC News Feed
From 11 January 2027, server-side Google Tag Manager will allow tags to process…
Advertisers must provide proper privacy notices and obtain legally required consent before collecting data, including compliance with Google’s EU user consent policy in the EEA.
Wednesday
28 October 2026Google Ads will update its Child Sexual Abuse and Exploitation (CSAE) policy in…
Google says it is a redesign of the policy, meant to improve protections, clarity and transparency. No word yet on the exact date or on what changes in the wording.
Spotted by Barry Schwartz
Tuesday
27 October 2026Google Ads is sending a new wave of EU User Consent Policy audit emails.
The latest deadline is November 2026. Without action, you may lose access to personalization, including remarketing, and to conversion measurement. The eight issues flagged in these audits: No consent banner…
Spotted by Thomas Eccel
Sunday
25 October 2026Google Ads now has a Policy Summary page under Admin.
You find it at Admin > Policy > Summary. It has two sections: Account issues for problems affecting the whole account. Ads and Asset group issues for single ads and…
Spotted by Hana Kobzová, via PPC News Feed
Friday
23 October 2026ChatGPT Ads is now available in 26 more countries, bringing the total to 89.
New markets include 14 in Latin America, such as Argentina, Chile, Colombia and Peru. Nigeria, South Africa and Pakistan are also in. You can buy through technology partners or the…
Via Search Engine Watch
LinkedIn’s B2B audiences are now available for CTV ads in Display & Video 360.
You can target job titles and company data on streaming TV, bought through DV360 instead of LinkedIn's own Campaign Manager. LinkedIn packages the audience into a private marketplace deal. You…
Via Search Engine Watch, who cite AdExchanger
Thursday
22 October 2026Google Ads will begin enforcing its updated Child Safety policy on January 11…
The existing Child Sexual Abuse and Exploitation (CSAE) policy will be renamed “Child Safety” and become a standalone policy, separate from Inappropriate Content. The update sets out two enforcement categories:…
Wednesday
21 October 2026Financial advertisers in the US and Canada will need Financial Services…
On top of identity verification, Google will check that you are authorized by a regulator or a recognized registry before certain financial ads can run. Rollout is planned for early…
Via Google
Saturday
17 October 2026Google Ads can now ask for a second document to verify your address.
What Google accepts: a second government ID showing your address. a utility, phone or internet bill from the last 60 days. a bank statement from the last 60 days. Watch…
Spotted by Hana Kobzová
Sunday
11 October 2026Update to the Gambling and games policy Colombia
From 21 October 2026, Google Ads will allow online lottery ads in Colombia for operators authorized by the CNJSA.
