I am Adriaan.
I personally handle
your Google Ads.
I have spent 10 years inside Google Ads accounts across e-commerce and B2B. I have seen what breaks when accounts scale too fast, what agencies miss when they hand work to juniors, and what actually moves profit versus what just looks good on a dashboard.
My approach is straightforward. Measure profit, not just revenue. Build clean structure. Scale what works. Cut what does not. I keep my client list small so every account gets the attention it needs to perform.
When you work with me, you work with me. Not a team. Not a junior. The same person from the first call to the day you scale past where you ever expected to go.
The same approach on every account. Profit first.
Most Google Ads problems are not about budget or keywords. They are about optimising for the wrong signal. Revenue looks fine. ROAS looks fine. But profit is invisible to the algorithm so it optimises for the wrong thing.
I fix the measurement first. Then the structure. Then I scale what the data justifies.
No templates. No guesswork. No handing your account to someone who learned Google Ads last year.
Profit tracking before everything else
Before touching a bid or budget I make sure profit is properly connected to what Google is optimising toward. Without that, every decision is based on incomplete information.
Clean structure that scales
Fragmented campaigns with mixed signals produce average results across the board. I rebuild accounts with clear logic so every campaign knows exactly what it is supposed to do.
Segmentation that gives the algorithm the right signals
Best sellers, slow movers and new products need different strategies. Putting them in the same campaign and hoping for the best is the most common and most costly mistake in e-commerce accounts.
Scale what the data earns, cut what it does not
Budget follows proven performance. Underperformers get cut without sentiment. Winners get more spend. This sounds obvious but almost no one actually does it consistently.
Direct communication, always
You have my contact. When something needs to change I change it. No tickets, no account managers, no waiting for the next scheduled call. This is what working with one person instead of an agency actually means in practice.
Recognised as one of the best in the field.
Not self-declared. These are third-party recognitions from the platforms and publications that track performance and influence in paid media.
- ✓Top 50 PPC Specialist Worldwide
- ✓Number 1 B2B Influencer in the Netherlands
- ✓Largest paid media specialist on LinkedIn in NL
- ✓Featured on CXL for Performance Max case study
- ✓186K LinkedIn followers across the Google Ads community worldwide
- ✓117K newsletter subscribers, one of the largest Google Ads newsletters globally
What people ask before they book. Answered honestly.
If your question is not here, ask me on the call. I will give you a straight answer whether we end up working together or not.
Book a free call →Book a call and find out what your account is really worth.
In 30 minutes I will look at your account live, tell you exactly what I see, and give you a clear picture of what needs to change. Free, no strings attached.
No pitch. No pressure. If I cannot help you I will tell you straight.
Book your free call →