News

Report snapshot templates

Arpan Banerjee just texted me that Google Analytics has introduced report snapshot...

Reactivation strategy

Customers that should buy again after some time? Reactivate them with this Strategy. Make...

Working more ≠ working better?

And science backs it up. A study by Stanford University found that productivity drops...

Most advertisers don’t benefit from consent mode.

You can implement the advanced modeling with cookieless pings. But it won’t work...

U.S. Search Ad Revenue Hit $102.9B in 2024

Search advertising surged nearly 16% YoY to $102.9 billion, maintaining its spot as the...

Q1 2025 Google Ads revenue is in

Here’s what just dropped: Search & Others$46.2B → $50.7B (+10%) YouTube Ads$8.1B →...

New AI-powered video results carousel in Search

Google is testing a new AI-powered video results carousel in Search, designed to surface...

Updating the Merchant Listing Documentation on Energy Efficiency

Google has removed EnergyConsumptionDetails properties. Added a note on backward...

Checkout on Merchant Now Available for Demand Gen Campaigns in the US

Arpan Banerjee just texted me that ss of April 24, 2025, Checkout on Merchant is available...