Updated 24 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Google is testing new designs for visit counts and ratings under sponsored…
The visit count line now starts with an arrow icon, then a bold "site visits" label, then the number of visits in the past month. Before, it was plain text.…
Yesterday
Tuesday 3 NovemberFrom January 11, 2027, server-side GTM can send full IP addresses to Google Ads…
Google announced this in a mandatory service announcement to the Google Tag Manager team's users on November 2, 2026. Tags sending data to Google Ads, Display & Video 360, Search…
Spotted by Matteo Zambon
You can now group days when scheduling assets in Google Ads.
You'll find it under Advanced options, then Asset scheduling. Pick all days, Monday to Friday, or Saturday to Sunday, and add several schedules to the same asset. Before, you could…
Spotted by Bia Camargo, via Barry Schwartz
The language setting is gone from Google Ads Search campaigns.
Search ads now match on the language of your ads, so the campaign-level language targeting setting no longer exists. It is live in at least one account. Performance Max: the…
Spotted by Thomas Eccel
You can now save PMax asset group edits as an A/B test.
No separate experiment setup needed. On the Edit assets page, a new panel called Save and test asset group changes has a toggle for it. From there you review control…
Spotted by Hana Kobzová, via PPC News Feed
Your Demand Gen promotion assets can now show on YouTube Shorts and in-stream.
Discount tags from promotion assets now appear in these two video formats, so sale offers show up without new creative. Who gets it: feed-based Demand Gen campaigns that use a…
Spotted by Hana Kobzová, via PPC News Feed
Monday
2 November 2026Your YouTube in-stream ads and bumpers can now run on Playables.
Playables are the casual games inside the YouTube mobile app. Skippable in-stream, non-skippable in-stream and bumper ads can now show before and during those games. No extra setup is needed.…
Spotted by Hana Kobzová, via PPC News Feed
Google is testing a Visit site link on sponsored results.
It replaces the Read more link that has appeared on sponsored results for the past couple of months. Both links do the same thing: a click sends the user to…
Spotted by Barry Schwartz, via Search Engine Watch
Google Ads now allows ads for select firearm accessories and gun parts in the…
The change started in October 2026 and covers items that need no permit, can't convert a semi-automatic weapon to automatic, and aren't regulated at state or federal level. Examples Google…
Spotted by Hana Kobzová, via PPC News Feed
Google AI Mode is now showing four ads in a row at the bottom.
The usual number is two. Three showed up not long ago, and now four have been spotted. This looks like a test. No word yet on how widely it runs…
Via Search Engine Watch
From 11 January 2027, server-side Google Tag Manager will allow tags to process…
Advertisers must provide proper privacy notices and obtain legally required consent before collecting data, including compliance with Google’s EU user consent policy in the EEA.
Performance Max may now hand brand searches to your brand Search campaigns.
Google updated its help page on how PMax interacts with other campaigns. Navigational and brand-specific queries can be filtered out of PMax when a dedicated brand Search campaign exists. Google's…
Spotted by Hana Kobzová, via PPC News Feed
