News

What happens when you turn brand marketing on (or off)?

I posted about it a few weeks ago. But Dale W. Harrison added some context to it! So to...

5 hard truths about marketing most people still don’t believe

Here are the hard truths people don’t like hearing: Your audience doesn’t care about your...

What Google did to me in 2025 and what I refuse to let happen again in 2026 🚨

In 2025, Google quietly pulled the plug on my conversion tracking. As of July 21, if you...

Level Up Your AI Game in 2026

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters...

Reactivation strategy

Customers that should buy again after some time? Reactivate them with this Strategy. Make...

The ideal ROAS target

Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend)...

I’ve noticed LinkedIn becoming a lot more… sensitive lately

And I don’t mean fragile, I mean more open to sharing things that used to stay off this...

The Mythology of Brand Growth

Dale W. Harrison wrote that the popular belief that brands grow simply by boosting...

Discipline

People talk about discipline. Few show what it actually looks like. Discipline looks like:...