Updated 2 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Monday
2 November 2026Google AI Mode is now showing four ads in a row at the bottom.
The usual number is two. Three showed up not long ago, and now four have been spotted. This looks like a test. No word yet on how widely it runs…
Via Search Engine Watch
Friday
30 October 2026Bing now shows sponsored results inside its AI Overviews.
These are the Copilot powered answers Bing used to call the Copilot Search box. A screenshot shows an ad placed within the AI response itself. This is based on a…
Spotted by Khushal Bherwani, via Barry Schwartz
Thursday
29 October 2026Your ads can now show on follow-up questions in AI Mode.
Google calls them multiturn ads. They appear when users go back and forth with AI Mode and the conversation has commercial relevance. Launching in the U.S. They sit in sections…
Via Barry Schwartz
Wednesday
28 October 2026Ads in AI Mode now run in ten more countries.
Where it is live now: Australia, Canada, India, Kenya, Malaysia. New Zealand, Nigeria, Pakistan, the Philippines, Singapore. Google plans more locales in Q4 2026, including Brazil, Mexico and the United…
Via Google Ads & Commerce Blog
Monday
26 October 2026Shopping ads in AI Mode now show up inline on mobile too.
The carousel sits inside the AI answer itself. On desktop it was first seen with an extra ad unit at the bottom of the response. This looks like a test,…
Spotted by Brodie Clark (desktop), via Barry Schwartz
Friday
23 October 2026Google is testing a new ad format below AI Overviews.
The ad shows an image on the left. The title and description sit on the right, under a Sponsored label. This is the first time this layout has been seen…
Spotted by Sachin Patel, via Hana Kobzová
Google is testing a sticky Sponsored results heading in AI Mode.
On the regular results page, the heading already stays pinned at the top while users scroll through the ads. Now the same behavior shows up in AI Mode. The Sponsored…
Via Search Engine Watch
Thursday
22 October 2026Google appears to be testing a new design for sitelinks in AI Mode ads, adding…
Google appears to be testing a new design for sitelinks in AI Mode ads, adding arrows next to links that previously appeared without them. Thanks for sharing Sachin Patel.
Merchant Center now has six conversational attributes for your product feed.
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
Monday
19 October 2026Your ads can now show in AI Mode when users connect their apps.
In March, Google said AI Mode with Personal Intelligence would stay ad-free. That has changed, and Google is now testing ads for these users. How the data is used: AI…
Via Barry Schwartz
Saturday
17 October 2026Google is testing ads in AI Mode for users who have enabled Personal…
Alongside search queries, AI responses and user interests, insights from connected Google apps may now help personalize ads. Google says several safeguards remain in place: Connecting apps is optional, and…
Wednesday
14 October 2026Google AI Mode Now Displays Offers in Shopping Ads
Google has started showing promotions and discounts directly within Shopping ads in AI Mode. Previously, these ads only displayed product images, names, prices, brands, and reviews. What's new? Offers such…
