Shopping Feed Audit Tool · Google Merchant Center
Find what is wrong with your Shopping feed and get a clear plan to improve it.
Upload a Merchant Center product export. The tool checks the feed, shows exactly which products need attention and creates a practical Excel action plan for you, your client or your feed specialist.
- Find missing, inconsistent and risky feed data.
- See the exact product IDs affected by each issue.
- Know what to fix first, who should fix it and how to verify the result.
Introductory price: €79 — was €129. One-time payment. Runs inside supported ChatGPT or Claude environments. No Merchant Center write access required.
What it helps you achieve: a cleaner, more reliable feed that gives Shopping campaigns better product data to work with. The tool audits and prioritises; it does not automatically edit the feed or guarantee sales.
From uncertainty to action
Turn a raw export into a feed improvement plan your team can actually use.
You know the feed might be weak—but not where to start.
- Problems are buried across hundreds or thousands of products.
- Filled fields can still contain unreliable or mismatched data.
- Developers and clients receive vague requests instead of a fix list.
- Optimisation risks scaling bad data.
You know what is wrong, what it affects and what happens next.
- Issues are grouped and prioritised.
- Affected product IDs are listed.
- Each action has an owner and clear next step.
- Your team can improve the feed before scaling campaigns.
How it works
From export to action plan in three steps.
No live feed access is required. The source feed remains untouched.
Upload the export
Add a CSV, TSV, TXT or XLSX export from Google Merchant Center and provide the basic market and source context.
Run the audit
The tool performs 36 structured checks across product data, links, prices, stock, variants, shipping and policy settings.
Use the fix plan
Receive a seven-tab Excel workbook with findings, affected products, priorities, owners, actions and follow-up questions.
What it checks
36 checks across the 10 areas that matter most.
Start with the simple category overview. Select a category to explore each check. Technical conditions stay hidden until you ask for them.
Example Client Summary
Not another chat answer. A report you can hand over and act on.
The workbook shown here is an anonymised example from one audit. Every run creates a new report based on the supplied feed and evidence.
- ✓Client Summary: the decision, biggest risks and next actions.
- ✓Affected Products: exact product IDs tied to each issue.
- ✓Action Plan: priority, owner, fix and completion criteria.
- ✓Follow-Up: only the remaining questions needed to finish the audit.
What you receive
A complete audit package—not just a single prompt.
ChatGPT and Claude packages
Separate installation packages built for supported environments on both platforms.
Excel report templates
The seven-tab audit workbook, supporting templates and reusable run files.
Three practical guides
Installation, audit operation, interpretation and controlled reuse for future audits.
Who it is for
Built for teams that need a better Shopping feed.
Agencies and freelancers
Standardise client feed audits and deliver a professional workbook instead of an inconsistent checklist.
In-house marketers
See what should be fixed before spending more budget or starting large-scale feed optimisation.
Ecommerce teams
Give developers, PIM owners and feed specialists a specific list of affected products and actions.
Built and tested
A repeatable method with verification files included.
The package includes test reports, manifests and checksums so buyers can inspect more than marketing claims.
Introductory launch offer
Know what to fix before you try to scale performance.
Turn your next Merchant Center export into a practical, client-ready improvement plan. The introductory launch price is €79 — was €129.
- 36 essential feed checks
- Exact affected product IDs
- Prioritised Excel action plan
- ChatGPT and Claude packages
- Three practical guides
- Reusable audit templates
FAQ
Everything to know before you buy.
Does the tool automatically fix my feed? +
Does it run as a standalone web app? +
What do I need to start? +
Are the 36 checks the same as 36 required feed columns? +
Can I use it for client work? +
Will a better feed guarantee more sales? +
Introductory launch offer
Give your Shopping campaigns a better feed to work with.
Audit your next Merchant Center export, identify the products that need attention and start with a clear improvement plan. Get it now for the introductory price of €79 — was €129.