Google Ads for ecommerce, judged on profit. Not on ROAS.
I help ecommerce brands scale Google Ads by separating new vs returning customers, connecting campaigns to profit and LTV, and rebuilding the account around what is worth scaling.
No junior handoff. No generic agency layer. You speak directly with the specialist leading the strategy.
Three ecommerce outcomes that show the range of the work.
Turnaround, scale and rebuild. Different accounts, same principle: better tracking and stronger account architecture create better scaling decisions.
Profit swing in one month
From losing €15K per month after ad spend to making €7K per month after restructuring the account.
Read the case →Net profit growth year over year
Budget went up, but scale decisions were made around customer value and profit instead of blended ROAS.
Read the case →Revenue growth after account rebuild
Monthly revenue after a full rebuild, with €40K+ monthly profit after ad spend now visible.
Read the case →“Adriaan completely changed how we look at our Google Ads. For the first time we know exactly where every euro goes and our campaigns are genuinely profitable.”
Your ROAS can look fine while your profit is leaking.
Most ecommerce accounts do not fail because traffic disappeared. They fail to scale because the account is judged on platform numbers, while the real business questions stay hidden.
What usually gets reported
What we need to know before scaling
The five checks in every Profit Audit.
The Profit Audit is not a generic free consultation. It is a focused check of the five areas that decide whether Google Ads can scale profitably.
“The goal is not to spend more. The goal is to know what deserves more spend.”
Adriaan Dekker
New vs returning customers
Separate real acquisition from campaigns that mainly capture existing demand, repeat buyers or branded intent.
LTV and payback logic
Use customer value and payback to decide which acquisition costs are acceptable and which are not.
Product level profit
Find which products, categories and margins support scale, instead of trusting blended ROAS.
Feed and signal quality
Check whether Shopping and Performance Max have the product data, conversion signals and structure they need.
Scaling architecture
Turn the account into a clear rhythm: what to scale, what to cut, what to test and what to fix first.
Apply for a Google Ads Profit Audit.
I look for the biggest constraints in your account: where profit is leaking, where scale is blocked, what data is missing and what I would fix first. No junior handoff. You speak with the person leading the strategy.
You apply
We check revenue, ad spend, product market fit and scale potential.
I review the account
Spend, structure, tracking, feed, product performance and where scaling feels unstable.
You get a clear diagnosis
What is leaking profit, what blocks scale and what to fix first.
If there is fit, we talk
No pressure. If I cannot help, I will say so.
You are likely a fit if
This is not for you if
Pick the level of help you need.
Google Ads Playbook
- ✓230 optimisation tips
- ✓54 scripts and 51 how-to videos
- ✓The file I use to run accounts
Google Ads Profit Audit
- ✓Tracking, feed, bidding and structure checked
- ✓Where profit leaks and where scale is blocked
- ✓A clear list of what I would fix first
Google Ads management
- ✓I lead the strategy myself, no junior handoff
- ✓Steered on profit, LTV and new customers
- ✓Starts with the Profit Audit
Two questions before you book.
These two answers tell us both if a call is worth your time.
Questions before you apply.
Why do you focus only on ecommerce?
Ecommerce has its own scaling problem: product data, feed quality, margins, LTV, new vs returning buyers, Shopping and Performance Max all decide whether growth is profitable.
Do I need perfect LTV or margin data?
No. If you have it, we use it. If not, the first step is finding which data is missing and how that limits your scaling decisions.
How is this different from an agency?
At most agencies the pitch is senior and the account work is junior. Here, I lead the strategy myself.
Do you guarantee results?
No. Nobody serious guarantees a ROAS or profit number without seeing the account. The promise is a senior diagnosis and a clear system for profitable scale.
What does management cost?
The management fee is based on your monthly ad spend, so it grows with your account. The audit comes first, so you see the upside before you commit.