Scale Google Ads profitably without guessing.
I help ecommerce brands scale Google Ads by separating new vs returning customers, connecting campaigns to profit and LTV, and rebuilding the account around what is actually worth scaling.
Three ecommerce outcomes that show the range of the work.
Turnaround, scale and rebuild. Different accounts, same principle: better tracking and stronger account architecture create better scaling decisions.
Profit swing in one month
From losing €15K per month after ad spend to making €7K per month after restructuring the account.
Net profit growth year over year
Budget increased, but the scale decisions were made around customer value and profit instead of blended ROAS.
Revenue growth after account rebuild
Monthly revenue grew after the account was rebuilt from the ground up around clearer structure and scaling logic.
Your ROAS can look fine while your profit is leaking.
Most ecommerce accounts are not failing because traffic disappeared. They fail to scale because the account is judged on platform numbers while the real business questions stay hidden: Are we acquiring new customers? Are they worth acquiring? Which products create profit? Which campaigns only capture returning demand?
What usually gets reported
- Revenue is up, so the account looks healthy
- ROAS is stable, so scaling feels safe
- Brand, returning buyers and warm demand are mixed together
- Campaigns get credit without proving incremental growth
- Products are scaled without enough margin or LTV context
What we need to know before scaling
- Which campaigns acquire new customers
- Which customers become valuable over time
- Which products deserve more budget
- Where spend is leaking as budgets increase
- What to scale, cut, test or fix next
Before you scale more budget, find the hidden constraints.
The Profit Audit is not a generic free consultation. It is a focused diagnostic of the five areas that decide whether Google Ads can scale profitably.
New vs returning customers
Separate real acquisition from campaigns that mainly capture existing demand, repeat buyers or branded intent.
LTV and payback logic
Use customer value and payback reality to decide which acquisition costs are acceptable and which are not.
Product level profit
Find which products, categories and margins actually support scale instead of trusting blended ROAS.
Feed and signal quality
Check whether Shopping and Performance Max have the product data, conversion signals and structure they need.
Scaling architecture
Turn the account into a clearer rhythm: what to scale, what to cut, what to test, and what to fix first.
Real ecommerce outcomes from accounts I personally managed.
These are not vanity ROAS wins. The point is not that every account gets the same result. The point is that better tracking, product logic and account architecture change the quality of scaling decisions.
Profit swing in one month
From losing €15K/month after ad spend to making €7K/month after restructuring the account.
Net profit growth year over year
Budget increased, but scaling decisions were made around profit and customer value instead of blended ROAS.
Revenue growth after account rebuild
Monthly revenue grew after the account was rebuilt from the ground up around clearer structure and scaling logic.
The number the account was missing
Once performance was connected to profit instead of only revenue, the account had a clearer basis for scaling decisions.
Results depend on market, budget, product economics, implementation and timing. The audit is designed to identify the highest leverage opportunities and constraints in your specific account.
Not more random campaign tweaks. A profit first scaling rhythm.
Scaling starts when the account has better inputs and clearer decision rules. That means cleaner tracking, better product data, new customer visibility, LTV logic and senior judgement on what deserves more budget.
“The goal is not to spend more. The goal is to know what deserves more spend.”
Adriaan Dekker · Google Ads Profit Growth PartnerClean up the truth layer
Tracking, conversion value, new vs returning customer visibility, margin inputs and attribution reality.
Map product and customer economics
Which products have margin, which customers have LTV, and which categories can support acquisition.
Rebuild account architecture
Structure campaigns around the products, segments and signals that make scaling decisions cleaner.
Operate a scale / cut / test / fix rhythm
Budget decisions become less emotional and more systematic: scale winners, cut waste, test clear hypotheses, fix bottlenecks.
Use AI assisted monitoring, not AI autopilot
AI helps surface anomalies, search term patterns, feed issues and performance shifts faster. Senior strategy decides what to do.
You are not buying a dashboard. You are buying senior judgement.
Most ecommerce founders do not need another monthly report. They need someone who can look at the account, understand the business economics, and decide what should change next. That is why my authority matters: the person you see is the person leading the strategy.
Apply for a Google Ads Profit Audit.
In the audit, I look for the highest leverage constraints in your account: where profit is leaking, where scale is blocked, what data is missing, and what I would fix first.
You apply
We check whether your brand has enough revenue, ad spend, product market fit and scale potential.
I review the account direction
We look at spend, structure, tracking, feed, product performance and where scaling currently feels unstable.
You get a clear diagnosis
You leave knowing what is leaking profit, what is blocking scale and what should be fixed first.
If there is fit, we discuss management
No pressure. If I cannot help, I will say so. If I can, I will show what working together would look like.
You are likely a fit if
- You run an established ecommerce brand with existing sales.
- You spend around €15K+/month on Google Ads or are ready to scale toward it.
- You care about profit, CAC, LTV, margin and new customer acquisition.
- You are willing to improve tracking, feed quality and account structure.
- You want senior Google Ads strategy, not a junior execution layer.
This is not for you if
- You are just starting and do not have product market fit yet.
- You are a dropshipping store or short term testing brand.
- You want the cheapest person to “run campaigns”.
- You refuse to look at profit, margin, customer quality or tracking.
- You are not open to restructuring the account if the data says it is needed.
Questions before you apply.
The audit is meant for serious ecommerce brands. These answers should help you decide whether it is worth applying.
Before you scale more budget, know what deserves to scale.
Apply for the Google Ads Profit Audit and get a clear view of where your account is leaking profit, what is blocking scale, and what I would fix first.
Apply for the Profit Audit →