Google Ads News, as it happens.

ChatGPT ads now use a wider card on desktop.

The new standard ad unit takes up more of the conversation width. It runs on your existing campaigns and creative, so there is nothing to change or switch on. OpenAI…

Via Barry Schwartz at Search Engine Roundtable

ChatGPT visual ads are now showing up inside real chats.

The ad shows several images in the chat, with bold text and a Learn more button underneath. An Ad label and a three-dot menu sit in the corner of the…

Spotted by Barry Schwartz, via Search Engine Watch

ChatGPT Ads titles still allow 50 characters, not 32.

The ad editor now shows a counter reading x/32 and starts warning you at 28 characters. That is only new editor text. The hard limit has not been lowered. Titles…

Spotted by Martin Röttgerding

Some ChatGPT ads now show a Learn more link with an upward arrow.

The link sits inside text-based ads and has a dotted underline. It doesn't appear on every ad, so this looks like a test. Separately, some ChatGPT ads seem to be…

Spotted by Brodie Clark and Juozas Kaziukėnas, via Barry Schwartz

Microsoft Ads MCP can now pull asset performance and change history.

Two new tools are live: GetAssets and GetChangeHistory. AI tools like Claude, ChatGPT, Copilot Studio and GitHub Copilot can use them without you opening the UI. GetAssets covers text, image…

Spotted by Hana Kobzová, via PPC News Feed

ChatGPT is testing two ad carousels from the same brand in its results.

Every ad in the units leads to the same website, so any click sends the user to that brand's site. It looks like part of the earlier test with multiple…

Spotted by Barry Schwartz, via Search Engine Watch

ChatGPT Ads is now available in 26 more countries, bringing the total to 89.

New markets include 14 in Latin America, such as Argentina, Chile, Colombia and Peru. Nigeria, South Africa and Pakistan are also in. You can buy through technology partners or the…

Via Search Engine Watch

ChatGPT Ads will switch on creative enhancements for all self-serve campaigns.

It starts October 30, 2026, for new and existing campaigns. OpenAI can rewrite headlines and descriptions, resize images, optimize destination URLs and translate your ad text. Variations can be prepared…

Spotted by Barry Schwartz, via Search Engine Roundtable

ChatGPT traffic briefly vanished from analytics and showed up as direct.

Links in ChatGPT stopped carrying the utm_source=chatgpt.com parameter. Adobe's data on about 500 pages showed ChatGPT visits down roughly 31,000 per day, with direct traffic up roughly 26,000 per day.…

Spotted by Cedric Huesler, via Barry Schwartz

ChatGPT Ads now tests larger images and gets a redesigned conversions page.

What changed in Ads Manager: Wider cards and larger desktop images are in test, with full-width images on mobile. A multi-image format is coming soon. The tests run on your…

Via Barry Schwartz

New Ad Formats coming

Thomas Eccel Discovered that ChatGPT Ads is now showing bigger pictures in Ads!

OpenAI Tests Brand AI Chats

OpenAI is testing ads that open a conversation with a brand’s AI agent inside ChatGPT, giving advertisers a way to handle customer questions before anyone reaches their website.

Thanks for sharing Sachin Patel