Google Ads News

October 2026

67 updates from October 2026, newest first.

Yesterday

Monday 19 October
AI Max

AI Max update Ad Grants

Google Ads AI Max is reportedly being enabled automatically in some Google Ad Grants accounts, without advertisers manually opting in. The feature expands keyword reach using broad match technology, landing…

Thanks for sharing Hana Kobzová & Dan Kabakov

Demand Gen & YouTube

Demand Gen Drops

Google Ads is expanding its data tools for Demand Gen. The new Data Strength Uplift metric helps advertisers assess conversion gains from their data setup, while Data Manager is expanding…

Saturday

17 October 2026
Conversions

Refreshed conversion recommendations

Google has refreshed its conversion recommendations page with a more spacious layout and additional guidance. The updated design includes setup prompts for lead form submissions, qualified leads, and converted leads,…

Thanks for sharing Hana Kobzová & Vojtěch Audy

Demand Gen & YouTube

Reach planner update

Google Ads’ Reach Planner now suggests average weekly frequency benchmarks for YouTube media plans based on the account’s vertical or a global average. Planners can apply suggestions with one click…

Thanks for sharing Hana Kobzová

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