Meta Ads
Kith has zero active Meta ads
One of the biggest streetwear brands in the world. Not a single ad running on Facebook or Instagram. So how do they grow? Ronnie Fieg built Kith on direct relationships…
Wednesday
30 September 2026
Conversions
One ROAS Target Can Hide Losing Products
Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren't the same across products. Take four…
Anthropic valued at 430x annual revenue
Anthropic may go public at a valuation of more than $2 trillion. A prospectus seen by Reuters shows how fast the maker of Claude is growing. Revenue grew twelvefold last…
Your Google Ads account shows a 3.0 ROAS
€10,000 in, €30,000 out. Looks great. Now take off what Google Ads never sees: Product cost: -€13,500. Shipping and fulfilment: -€2,400. Payment fees: -€600. Returns: -€3,600. Ad spend: -€10,000. Profit:…
Tuesday
29 September 2026Same budget. Same conversion rate. Same order value.
Only the cost per click changes. At €0.90: 5,556 clicks, €45 ad cost per order, €1,667 loss. At €0.60: break-even. At €0.30: 16,667 clicks, €15 per order, €5,000 profit. A…
Same clicks. Same budget. Same order value.
Only the conversion rate changes. At 1%: 100 orders, €50 ad cost per order, €2,000 loss. At 2%: 200 orders, €25 per order, €1,000 profit. At 3%: 300 orders, €17…
One Meta Setup Doesn’t Fit Every Business
Most Meta accounts use the same setup for every business. That's often where it goes wrong. Before you build a Meta account, ask yourself one question: does this business need…
What to Do When a Meta Ad Wins
What do you do when a Meta ad wins? And when it almost wins? I watched a breakdown from a team that has managed over $500M in Meta spend. Their…
Claude Sonnet 5.5 is here
It’s faster, more efficient, and built for everyday work like coding, bug fixes, documents, slides, spreadsheets, and design. Compared with Sonnet 5, it runs 30%+ faster and can cost up…
Monday
28 September 2026
Conversions
Google Ads in 2026
Most people think running Google Ads is simple: 1️⃣ Create an ad. 2️⃣ Get clicks. 3️⃣ Make sales. But anyone who actually manages Google Ads knows it’s much more complex…
PMax
Static Display Ads Test
Bia Camargo noticed what appears to be a new option in Google Performance Max campaigns: the ability to upload up to 15 “image ads” in traditional Display ad dimensions such…
Paperclip Sitelinks Test
Michael Zhu discovered that Google's testing a new sitelinks format. Paperclips for pay-per-click, very fitting.
