Reach the people who run Google Ads for a living.
117K newsletter subscribers. 186K LinkedIn followers. 15K YouTube subscribers. The largest Google Ads audience in the Netherlands and one of the most engaged worldwide.
Numbers that matter to your campaign.
Not a general marketing audience. Google Ads specialists.
Every person in this audience works with Google Ads professionally. They manage budgets, choose tools, make purchasing decisions, and influence the software their teams and clients use. This is not a broad awareness play. This is direct access to the people who buy what you sell.
In-house PPC managers
Marketing professionals managing Google Ads for their employer. They evaluate tools, propose budgets, and recommend software to their team and leadership.
Agency owners and team leads
PPC agency owners and senior managers responsible for client campaigns. They choose the tools their entire team uses and influence dozens of client accounts.
E-commerce business owners
Store owners spending serious budget on Google Ads and actively looking for tools, expertise and services to improve their returns.
Marketing directors and CMOs
Senior decision-makers overseeing paid advertising strategy for mid-to-large businesses. They approve tool purchases and service contracts.
International reach
While the audience is strongest in the Netherlands and Belgium, the newsletter and LinkedIn reach Google Ads professionals across Europe, the US and beyond.
Four ways to reach my audience.
- Dedicated sponsor slot in the weekly issue
- Professionally written placement that fits the editorial tone
- 117K direct inbox placements per send
- High open rates from an engaged, niche audience
- Dedicated sponsored posts or organic mentions
- 186K followers, predominantly Google Ads professionals
- High engagement from an audience that trusts the source
- Content written to feel native, not like an ad
- Pre-roll or mid-roll sponsor mention
- Product integration in relevant tutorials
- Audience actively looking for tools and services
- Long shelf life. Videos continue to generate views over time
- Newsletter, LinkedIn and YouTube in one package
- Consistent brand presence across all channels
- Custom content strategy for each platform
- Detailed performance reporting across all placements
Ten years of publishing real Google Ads insights. No fluff, no filler.
The audience did not grow because of paid promotion. It grew because the content is genuinely useful to people who run Google Ads professionally. That trust is what makes a sponsorship here different from a banner ad. When I endorse something, people listen because they know I only work with products I believe are actually good.
Ready to reach the Google Ads audience?
Book a call and we will talk through what a partnership could look like, which channels make sense for your product, and what a realistic campaign would achieve. No commitment required.
Custom packages only. No standard rate cards. Everything is built around what actually works for your goals.
Book a partnership call →