All updates

AI Review Summaries in Ads

Share on LinkedIn

Google Ads is testing a new “What customers love” section in sponsored search results, with summaries labeled as “AI-generated from the store’s rating reviews.”

The feature uses AI to summarize themes from customer reviews and surface them directly within ads, giving users a quick overview of what shoppers tend to like about a store.

Google has already been experimenting with AI-generated snippets and summaries in ads, as well as AI-generated review summaries in other Google surfaces.

This latest test brings that same approach more directly into paid search results.

Thanks for sharing Barry Schwartz.

The week in Google Ads, in one email.

Free. Read by 125K+ marketers every week.

Subscribe for free

Seen something new in your account?

Send me the screenshot