Why Meta Conversions API (CAPI) isn’t enough anymore
Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality. Performance is declining not because tracking is broken, but because data…
Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality. Performance is declining not because tracking is broken, but because data…
Google just launched the May 2026 core update.
What used to be a highly manual, keyword-driven system is now increasingly automated and AI-powered. Old Google Ads. Build detailed account structures. Create tightly themed ad groups. Manage exact, phrase,…
Most advertisers optimize campaigns one by one. That’s not needed. Because Google doesn’t learn in silos. It learns from data. That’s where Portfolio Bid Strategies come in. Instead of optimizing…
Arpan Banerjee discovered that brand names are now showing up in YouTube product Ads!
Watch out for these fake Claude ads mail! Found by Andy Hendricks.
Anthony Higman discovered that ChatGPT has added geo-targeting.
VIVEK GUPTA discovered that Google has launched new product logo's!
The biggest takeaway from Google Marketing Live 2026: AI is becoming the operating system for marketing. Google announced 13 major updates across Search, YouTube, Analytics, creative, and commerce all powered…
Another standout announcement from Google at Google Marketing Live: Asset Studio is entering a new era of AI-powered creativity. The goal: help marketers move from idea to performance-ready ads faster,…
Another major retail announcement from Google at Google Marketing Live: new Universal Commerce Protocol (UCP) features and AI tools designed to power the next era of shopping. The goal: make…
One of the biggest announcements from Google at Google Marketing Live: a new generation of AI-powered ads for Google Search. Built with Gemini, these new ad formats are designed to…