Google Ads News, as it happens.

The language setting is gone from Google Ads Search campaigns.

Search ads now match on the language of your ads, so the campaign-level language targeting setting no longer exists. It is live in at least one account. Performance Max: the…

Spotted by Thomas Eccel

Your Demand Gen promotion assets can now show on YouTube Shorts and in-stream.

Discount tags from promotion assets now appear in these two video formats, so sale offers show up without new creative. Who gets it: feed-based Demand Gen campaigns that use a…

Spotted by Hana Kobzová, via PPC News Feed

Merchant Center now has Halloween themes for AI-generated product visuals.

In Product Studio you pick a theme, add your product image and AI creates a Halloween version. No photoshoot needed. Diwali themes and fall themes are in there too, for…

Spotted by Hana Kobzová

Merchant Center’s Product Studio now has Halloween themes for AI product images.

You pick a theme, upload your product image, and AI generates a themed visual. No photoshoot needed. Diwali and fall themes are in there too, for later in the season.…

Spotted by Hana Kobzová

You can now add product questions and answers to your Shopping feed.

Merchant Center has a new question_and_answer attribute. You can submit up to 30 Q&As per product. Use it for compatibility, sizing, materials, installation and common buying concerns. You can send…

Spotted by Ayisha Yousef, via Search Engine Roundtable

You can now limit Microsoft Audience campaigns to chosen LinkedIn profiles.

The new "Target and bid" setting serves ads only to users matching the LinkedIn company, industry or job function you pick. Before, LinkedIn profiles could only adjust your bids. It…

Spotted by Hana Kobzová, via PPC News Feed

Shopping ads in AI Mode now show up inline on mobile too.

The carousel sits inside the AI answer itself. On desktop it was first seen with an extra ad unit at the bottom of the response. This looks like a test,…

Spotted by Brodie Clark (desktop), via Barry Schwartz

Bing Shopping ads now show labels like “High quality” and “Small business”.

Other labels seen so far: "Buy now pay later". Until now, labels like these only appeared on Bing's text ads and organic results, not on Shopping ads. They sit right…

Via Search Engine Watch

Google is testing a new Featured stores ad design on mobile.

The section used to sit at the top of the page. Now it shows up below the Shopping ads. It also has a new "More stores" button. At first the…

Via Search Engine Watch

Google Search now shows Add to cart buttons on product listings.

The Universal Cart is rolling out in the United States. A cart icon sits at the top right of the results page, and clicking Add to cart on a listing…

Spotted by Glenn Gabe, via Barry Schwartz

Google Merchant Center has added a new [warranty] attribute for products…

It lets merchants submit warranty information for Shopping ads and free listings. Here’s what to know: → You can add warranty information to your product feed now. → Google says…

Google is testing a new Shopping ad design that displays key product features…

Thanks for sharing Sachin Patel