Google Ads News, as it happens.

Google Ads will bring the channel performance report to Search and Shopping…

Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…

Spotted by Hana Kobzová, via PPC News Feed

Your Demand Gen promotion assets can now show on YouTube Shorts and in-stream.

Discount tags from promotion assets now appear in these two video formats, so sale offers show up without new creative. Who gets it: feed-based Demand Gen campaigns that use a…

Spotted by Hana Kobzová, via PPC News Feed

Your YouTube in-stream ads and bumpers can now run on Playables.

Playables are the casual games inside the YouTube mobile app. Skippable in-stream, non-skippable in-stream and bumper ads can now show before and during those games. No extra setup is needed.…

Spotted by Hana Kobzová, via PPC News Feed

Merchant API now supports video links and expanded warranty attributes on…

Google's October 2026 release also adds: YouTube Shopping affiliate reporting (v1alpha) Agentic performance reporting (v1alpha) Product certification links and UK energy efficiency enums. Mileage allowance for vehicle installments. Store homepage…

Via Barry Schwartz

Looks like Google is testing agentic YouTube ads.

Screenshots show a matching "Business Agent" page, but nothing is confirmed yet. No word on rollout, availability or how it would work.

Spotted by Anthony Higman

Google might be working on agentic YouTube ads.

Screenshots show a "Business Agent" page tied to the new ad type. No official word yet on what it does, who gets it or when it rolls out. Treat it…

Spotted by Anthony Higman

YouTube ads can now open a chatbot with a prompt already filled in.

Viewers tap the prompt and can ask questions about the brand right from the ad. No word yet on rollout, availability or setup.

Spotted by Anthony Higman

Alphabet shares fall 7% despite 25% revenue growth in Q3.

So what disappointed investors? * Google advertising revenue grew 10.6% to $82.01B. * YouTube ad revenue grew 9.2% to $11.21B, but growth slowed. * Advertising performance fell short of expectations.…

Google’s latest Demand Gen guidance: build more creative variety.

Google reports that advertisers who adopted creative variety saw, on average, over 23% higher conversions. The recommended starting point: at least 3 videos and 3 images, covering horizontal, vertical, and…

Demand Gen cost adjustments now run for up to 60 days instead of three weeks.

If your tCPA or tROAS campaign misses its conversion target, Google can lower the costs it charged you after the fact. The window to do that just got a lot…

Via PPC News Feed (Hana Kobzová), shared by Anu Adegbola, mMBA

Google has launched Display amp; Video 360 API v5 in public beta.

Here’s what’s changing: → Full management of advertiser-level YouTube video and channel exclusions. → Support for Digital Out of Home insertion orders. → Updated inventory source retrieval and targeting. →…

You can now upload HTML5 ads in Demand Gen campaigns.

They sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…

Spotted by Hana Kobzová, via PPC News Feed