Ahead of the holiday rush, Google is introducing two new features to help multi-location retailers, restaurants, and local services drive and measure in-store sales:
Local Customer Optimization in PMax will prioritize budget toward nearby, in-market customers across Google Maps, Waze, and local Search.
Store Sales in Data Manager will make it easier to connect CRM or Google Sheets data to measure and optimize offline sales.
Together, the updates aim to better connect local intent with in-store revenue.
