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Google Ads will bring the channel performance report to Search and Shopping…

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Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types.

The placement codes change too. The old 'x' is replaced by dedicated codes:
m for Maps
gm for Gmail
dsc for Discover

Watch out: if you filter traffic in GA4 or a CRM based on these placement parameters, update your filters. Otherwise traffic can end up mislabeled.

Spotted by Hana Kobzová, via PPC News Feed.

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