Google Analytics introduced two new suggested audience templates to support customer lifecycle strategies in both Analytics and Google Ads: - High-Value Purchasers: Built using purchase count or Lifetime Value (LTV).…
Google has updated its advertising policies to prohibit the promotion of online horse racing betting. This includes ads that drive users to online betting platforms or affiliate sites promoting horse-racing gambling.…
Google is phasing out its public developer support forums for Google Ads tools. These forums historically allowed developers and agencies to troubleshoot issues together, share solutions and learn from community-driven…
Anthony Higman discovered that Google is testing or expanding a “Products at this location” element in Local Ads that deep-links users to the business’s GBP product listings. This aligns well…
Google is expanding Gemini 3 in AI Mode to more countries, making its most advanced generative search experience available to a much larger group of English-language users. What started as…
Google is introducing Partner Match, a new audience targeting option for YouTube that allows advertisers to use hashed customer data from approved third-party partners to build audiences. Instead of relying…
Thanks for sharing Hana Kobzová
Dynamic remarketing in Google Ads has become easier to set up. Google Ads now supports using ecommerce data directly from Google Analytics to power personalized product ads, without requiring dynamic…
Google Ads will update its Gambling and Games policy for Argentina on January 8, 2026. With this change, licensed gambling operators will be allowed to run ads specifically targeting the…
Google has introduced a new virtual try-on feature that allows U.S. shoppers to create a full-body digital representation of themselves using a single selfie. This feature is designed to make…
Google is updating the Programmatic Access Library (PAL) to align limited ads behavior more closely with user consent and privacy requirements. PAL will now use Transparency & Consent Framework (TCF)…
Google has released the Google Ads API Developer Assistant v1.0, a Gemini CLI extension that lets developers interact with the Google Ads API using natural language. It allows users to…
Google Tag Manager has added three new built-in variables in the Utilities category: Client ID, Session ID, and Session Number. These variables provide an official and supported way to access…
