Google Ads News

August 2026

148 updates from August 2026, newest first.

Sunday

30 August 2026

New Ad Loading Message

Google is testing a new loading animation for sponsored results on mobile Search. During the test, users may see a message saying “Evaluating sponsored results” alongside Google and Gemini branding…

Thanks for sharing Barry Schwartz

GA4 & GTM

Ask Advisor Gets Shared Memory

Google says Ask Advisor will soon gain shared memory across its marketing tools, including Google Ads, Google Analytics, and Merchant Center. This means conversations will no longer be isolated to…

Thanks for sharing Barry Schwartz

Demand Gen & YouTube

Google Expands Performance Troubleshooting

Barry Schwartz reports that Google Ads appears to have published or updated a broader set of help documents focused on troubleshooting campaign performance fluctuations and changes. The guidance now covers…

PMax

Short Titles Expand to PMax

Google has expanded the short_title attribute in Merchant Center beyond Demand Gen: it can now appear in visual Performance Max placements such as YouTube and Discover. Merchants should aim to…

Thanks for sharing Hana Kobzová

Demand Gen & YouTube

Google Adds AI Ad Disclosures

Google has added a new “How this ad was made” section to My Ad Center to improve transparency around AI-generated advertising. The panel tells users when an ad was created…

Thanks for sharing Arpan Banerjee

Conversions

Demand Gen Adds Multiple Goals

Google has updated Demand Gen campaigns to support multiple conversion optimization goals within the same campaign. Advertisers can now optimize toward several actions at once, including lead form submissions, contacts,…

Thanks for sharing Hana Kobzová

PMax

PMax Gets Local Customer Optimization

Google has introduced Local customer optimization for Performance Max campaigns focused on store goals. The feature is designed to prioritize people who are physically nearby and showing strong immediate intent,…

Thanks for sharing Hana Kobzová

Saturday

29 August 2026
Demand Gen & YouTube

Video Drafts in Asset Studio

Google Ads has added an Upload as drafts option for video assets in Asset Studio. This lets advertisers upload and save videos as drafts without immediately choosing a YouTube channel.…

Thanks for sharing Hana Kobzová

Policy

Policy Manager Moves

Google has moved Policy Manager to a new location in the Google Ads interface. Previously, advertisers could find it under Tools > Troubleshooting. It is now located under Admin >…

Thanks for sharing Vojtěch Audy & Hana Kobzová

GA4 & GTM

GTM Drops gtag Config Support

Google is warning that Google Tag Manager snippets will soon stop recognizing or waiting for gtag('config') commands. This mainly affects websites that have a GTM container installed but still use…

Thanks for sharing Hana Kobzová

ChatGPT Ads

ChatGPT Ads Expands

ChatGPT Ads is adding several features that make the platform look more like a mature performance advertising system. The biggest addition is Maximize results, an automated bidding strategy that adjusts…

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