Google has expanded its AI performance insights in Merchant Center beyond the United States. The reports are now available for English-language queries in Australia, Canada, India, New Zealand, and the U.S.
The feature helps merchants understand how their brands and products appear across Google’s generative AI experiences, including AI Mode and AI Overviews. It focuses specifically on conversational queries with shopping intent.
These insights can help merchants evaluate their visibility at different stages of the shopping journey, identify performance trends, and improve their product data to increase exposure within Google’s AI-driven search experiences.
Thanks for sharing Hana Kobzová & Barry Schwartz.
