Google Ads News

April 2026

293 updates from April 2026, newest first.

Thursday

30 April 2026
Conversions

Connect a data source

Saw this insight from Natasha Kaurra, and it highlights a major shift happening inside Google Ads. Google is now introducing the ability to “connect a data source” directly to your…

Meta Ads

Google Ads vs Meta Ads

Powerful Roles of Google Ads vs Meta Ads: Google Ads (Intent Platform) Capture Existing Demand. Reach users actively searching. High purchase intent. Strong conversion rates. Keyword Targeting. Exact search queries.…

Conversions

Smarter Optimalization Approach

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios. Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes…

Conversions

How to run Google Ads better than 99% of people

After 10+ years managing campaigns, one thing is clear: Most accounts don’t fail because of budget. They fail because of bad tracking, mixed signals, and weak structure. Fix these 9…

PMax

Google Ads Case Study

Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside…

High-Converting Landing Page Structure

Most landing pages don’t have a traffic problem. They have a conversion problem. You don’t need more visitors. You need more of them to BUY. Here’s what actually moves revenue:…

AI Max

AI Max Tool in Beta

Google is now running a new beta with their AI Max tool! Found by Aleksejus Podpruginas!

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