Thursday
30 April 2026Preview Negative keywords
Menachem Ani Ⓜ️ discovered that you can now preview your negative keywords!
Connect a data source
Saw this insight from Natasha Kaurra, and it highlights a major shift happening inside Google Ads. Google is now introducing the ability to “connect a data source” directly to your…
Google Ads vs Meta Ads
Powerful Roles of Google Ads vs Meta Ads: Google Ads (Intent Platform) Capture Existing Demand. Reach users actively searching. High purchase intent. Strong conversion rates. Keyword Targeting. Exact search queries.…
Smarter Optimalization Approach
Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios. Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes…
Most advertisers waste one of the easiest wins in Google Ads…
Sitelinks. Here’s the difference between bad, better, and high-converting sitelinks 👇. ❌ BAD SITELINKS. Home | About Us | Services | Contact. These are just your website navigation. They don’t…
Most advertisers focus on getting more conversions
Few focus on making sure those conversions are counted correctly. If you track purchases in Google Ads without using a transaction ID, your data may be wrong. Here’s why. When…
How to run Google Ads better than 99% of people
After 10+ years managing campaigns, one thing is clear: Most accounts don’t fail because of budget. They fail because of bad tracking, mixed signals, and weak structure. Fix these 9…
OpenAI’s road to IPO just got a lot more complicated
A new report suggests the company is missing its own revenue and user growth targets raising real questions about whether it can sustain the massive spending needed to power the…
Google Ads Case Study
Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside…
High-Converting Landing Page Structure
Most landing pages don’t have a traffic problem. They have a conversion problem. You don’t need more visitors. You need more of them to BUY. Here’s what actually moves revenue:…
AI Max Tool in Beta
Google is now running a new beta with their AI Max tool! Found by Aleksejus Podpruginas!











