Google Ads News, as it happens.

Dismissed Recommendations Return

Google Ads appears to be getting more aggressive with recommendations that advertisers have previously dismissed. Advertisers are now seeing notifications such as, “You still have dismissed recommendations for this campaign,”…

Thanks for sharing Julie Friedman Bacchini & Barry Schwartz

Waze Ads Expand Globally

Google Expands Waze Ads Beyond The United States.

Thanks for sharing Barry Schwartz

ROAS Recommendations

Google Ads is rolling out recommendations to reapply ROAS targets based on historical campaign data. Advertisers may now see an “Apply target” button that makes it easy to restore suggested…

AI Review Summaries in Search Ads

Google is testing AI-generated review summaries in Search ads again. The feature adds a “What customers love” section to sponsored results, using AI to summarize positive feedback or testimonials from…

Thanks for sharing Sachin Patel

ChatGPT Ads Expands Globally

OpenAI is expanding ChatGPT Ads into select markets across Europe, India, the Middle East, and North Africa while strengthening the advertising infrastructure behind the product. The biggest changes are aimed…

More App Campaign Product Data

Google Ads has expanded product-level reporting for App campaigns to include Cost and Conversions. Previously, advertisers could only see engagement metrics such as impressions and clicks. With this update, they…

Shopping Ads Enter AI Mode

Google is now showing Shopping ads directly within AI Mode results, expanding how commercial content appears in AI-powered search experiences. Two formats have been spotted so far: multi-product shopping carousels…

Thanks for sharing Brodie Clark & Barry Schwartz

Klaviyo Comes to Google Ads

Google Ads has added Klaviyo as a supported customer data source integration for both Offline Conversion Import and Customer Match. The integration lets advertisers move first-party customer data from Klaviyo…

Thanks for sharing Hana Kobzová

Google Tightens Security Rules for Google Ads Integrations

Google has updated its Developer Policies for Google Ads integrations to strengthen security. The biggest change is a move away from programmatic proxies: integrations should connect directly to Google Ads…

AI Dashboards in Google Ads

Credit to VIVEK GUPTA for spotting and sharing this update. Google Ads is rolling out a new AI-powered dashboard creation feature in beta. Users can describe the dashboard or analysis…

New Campaign Group Option

VIVEK GUPTA discovered that you can now chose between standard campaign group and video! Note that this is a beta!

GPT-6 Astra

OpenAI has started rolling out GPT-6 Astra and this launch feels different from a typical model upgrade. Astra is reportedly OpenAI’s first model to reach its internal “Critical” cybersecurity capability…