Google Ads News, as it happens.

Google now says Performance Max needs 15 conversions in 30 days to run stably.

The number comes from a revised help page on PMax performance swings. It sets a clearer minimum for small campaigns. If conversion data is delayed, you can see spend spikes…

Spotted by Hana Kobzová via PPC News Feed

Microsoft’s UET Conversions API now takes events up to 90 days old.

The limit used to be 7 days. Now you can send server-side conversions that happened up to 90 days ago, which helps with long sales cycles and delayed conversions. Watch…

Spotted by Hana Kobzová, via PPC News Feed

Google Tag Manager seems to have a new container install snippet.

The new code looks much more like the gtag.js snippet. Here is what changes: gtm.js now loads through a script tag written straight into the HTML, so the browser can…

Spotted by Matteo Zambon

Google Tag Manager seems to have a new container install snippet.

It looks a lot more like the gtag.js snippet now. gtm.js loads through a script tag written straight into the HTML, so the browser can start downloading it earlier. What…

Spotted by Matteo Zambon

Google Tag Manager seems to ship a new container install script.

The snippet now looks much closer to gtag.js. What changed in the code: gtm.js loads through a script tag written directly into the HTML, so the browser can start downloading…

Spotted by Matteo Zambon

Google Ads is sending a new wave of EU User Consent Policy audit emails.

The latest deadline is November 2026. Without action, you may lose access to personalization, including remarketing, and to conversion measurement. The eight issues flagged in these audits: No consent banner…

Spotted by Thomas Eccel

Google Ads now has an All Conversions submenu under Goals > Conversions.

It opens the full conversion action overview directly. You no longer need to click View all conversion actions to get there. What you see in it: Whether an action is…

Spotted by Thomas Eccel

Google Ads now has an All Conversions menu item under Goals > Conversions.

It opens the conversion action overview directly. You no longer have to click "View all conversion actions" from the Summary page, which only showed conversion categories. What you see there:…

Spotted by Thomas Eccel

Google says the Smart Bidding Learning status never lasts more than 7 days.

The help doc was rewritten and renamed "About Smart Bidding learning". It now separates the visible Learning status from the time bidding needs to stabilize. Learning is triggered by: a…

Spotted by Barry Schwartz, via Search Engine Roundtable

The projected weekly conversion value shows a negative figure when you decrease…

The projected weekly conversion value shows a negative figure when you decrease the campaign budget, thanks for spotting Arpan Banerjee.

Symbol for conversion tracking status.

Arpan Banerjee discovered that the tracking status now has a symbol.

Refreshed conversion recommendations

Google has refreshed its conversion recommendations page with a more spacious layout and additional guidance. The updated design includes setup prompts for lead form submissions, qualified leads, and converted leads,…

Thanks for sharing Hana Kobzová & Vojtěch Audy