Everything you need to master Google Ads. In one place.
200+ optimisation tips. 50 how-to videos. Automation scripts, Looker Studio templates and settings guides. Built from 10 years of managing real accounts with real budgets. Updated regularly so it never goes stale.
Not a course. Not a blog. A working toolkit.
Comprehensive optimisation guides
Detailed PDFs covering optimisations, targeting strategies and troubleshooting guides for every campaign type. Everything you need to audit and improve any Google Ads account.
Looker Studio templates
Customisable dashboards to visualise your data and surface actionable insights. Save hours on reporting and give clients professional-grade views of their account performance.
Step-by-step tutorial videos
Video walkthroughs of essential strategies and settings. Learn by watching exactly how to implement each optimisation in a real account, not just read about it in theory.
Automation scripts
Ready-to-use scripts for bidding, ad scheduling and keyword management. Drop them into your account and automate the repetitive tasks that eat your time every week.
Settings guides
Expert setting guidance for every major campaign type. Performance Max, Standard Shopping, Search. Set up every campaign correctly from the start and stop second-guessing your configuration.
Regular updates
Google Ads changes constantly. The playbook is updated regularly to reflect new features, changed settings and updated best practices. Your one-time purchase stays current.
Before and after the Playbook.
- Spending hours searching for optimisations across blogs, forums and YouTube
- Unsure whether your campaign settings are actually correct
- Missing optimisations that cost you performance every week
- No structured way to audit accounts or onboard new ones
- Falling behind competitors who have better systems
- A single resource with everything you need, always up to date
- Confidence in every campaign setting across every campaign type
- A structured checklist to audit any account without missing a thing
- Automation scripts that handle repetitive tasks so you can focus on strategy
- Hours saved every week that go back into growing your clients and your business
Built for anyone who works with Google Ads seriously.
Whether you are managing one account or fifty, working in-house or at an agency, just starting out or a seasoned specialist. The Playbook meets you where you are and helps you go further.
Get the Playbook →- ✓Google Ads professionals who want a complete reference they can trust
- ✓Agency teams who want a shared system for auditing and optimising accounts
- ✓Business owners managing their own Google Ads who want to do it properly
- ✓Marketers who want actionable tools, not just theory and advice
- ✓Anyone tired of spending hours searching for information that should be in one place
Used by Google Ads professionals worldwide.
Built from 10 years of managing accounts, not from reading about them.
I am Adriaan Dekker. I have personally managed Google Ads accounts for over 10 years across e-commerce and B2B. The Playbook is not a collection of tips scraped from the internet. It is the actual system I use when I take on a new account, audit an existing one, or train someone on how to manage campaigns properly.
Every tip, script and template in it has been used in a real account with a real budget. That is what makes it different from everything else out there.
Not good? Money back. No questions asked.
I believe in the Playbook enough to offer a full 30-day money-back guarantee. If you buy it and it is not what you expected, contact me within 30 days and I will refund you in full. No questions, no hassle. The risk is entirely on me.
Everything you want to know before buying.
Still unsure? The 30-day money-back guarantee means there is no risk. Try it and if it is not worth it, get your money back.
Get the Playbook →The most comprehensive Google Ads resource available. One payment. Lifetime access.
200+ optimisation tips. 50 how-to videos. 40+ automation scripts. Looker Studio templates and settings guides. Everything you need to manage Google Ads accounts with confidence.
Get the Playbook →