Google Ads Playbook — Black Friday: €100 off | Adriaan Dekker
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Know what to check.
Know what to
do next.

Audit with confidence. Find your next optimisation. Get the setup right. The Google Ads Playbook puts 200+ tips, how-to videos, scripts and checklists in one practical workbook.

1,000 Playbooks sold. Your next account audit starts here.

€200€100SAVE €100
Get lifetime access — €100 →See what’s inside ↓
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One payment. Yours for life. Updated weekly.

✓ Try it with a 30-day money-back guarantee

200+optimisation tips
50how-to videos
40+automation scripts
90+Claude & ChatGPT resources
5campaign types covered
600+updates logged since 2024

Inside the file

This is what you actually get.

Try a few checks below. This sample shows how the Playbook turns an account review into clear, practical steps. The full workbook links to the guides, videos and tools behind them.

Google_Ads_Playbook.xlsx
Setting check✓Category
You have chosen the right campaign name that is clearCampaign name
You have chosen the right GoalsGoals
You are using the right Marketing objectiveMarketing objective
The Campaign status is onCampaign status
You have chosen the networks you want to includeNetworks
INTERACTIVE SAMPLE · SEARCH SETTINGS0 of 5 checked

The sample is for trying the checklist format. Your full Playbook includes the linked resources and future updates.

What’s inside

One organised file that links to everything.

The Playbook is a single, structured workbook. Every tab links out to the guides, videos, dashboards, scripts and AI resources, and every weekly update lands in the same file you already own.

90+ AI resourcesAI toolkit

Claude & ChatGPT library

Prompts, Claude skills, custom GPTs and complete operator systems for running Google Ads with AI: from a Keyword GPT and a shopping feed auditor to a PPC Operator Playbook and a Google Ads Slack agent. Built to help you put AI to work in your Google Ads workflow.

50 videos

Step-by-step videos

Watch exactly how to implement each setup in a real account: tracking, consent mode, server-side, enhanced conversions, POAS and more.

200+ files

Optimisation PDFs

Guides covering optimisations, targeting strategies and troubleshooting. Everything you need to audit and improve any account.

40+ scripts

Automation scripts

Ready-to-use scripts for bidding, ad scheduling and keyword management. Automate the repetitive work and win back hours.

Dashboards

Looker Studio templates

Customisable reporting dashboards to visualise performance and give clients professional-grade views of their accounts.

5 campaign types

Settings checklists

Point-by-point checklists for Search, Performance Max, Standard Shopping, Display and Demand Gen, plus account and general settings.

SOPs

SOP & shopping attributes

A standard operating checklist for structured optimisation work, plus a full shopping attribute list for your product feeds.

Changelog

Weekly updates, logged

Google Ads changes constantly. Every new tip, setting and resource is added weekly and logged in the Updates tab, so you see exactly what’s new.

The video library

50 how-to videos, from first install to server-side.

Every video walks through the exact setup, click by click, in a real account. No theory decks, just implementation.

Tracking & GTM Consent mode Enhanced conversions Server-side POAS & profit Dynamic remarketing
Show all 50 video titles +
  1. How to install consent mode v2
  2. How to send a Click ID with GTM to your mail
  3. How to track Calendly with GTM & Google Ads Tag
  4. How to install Ecommerce tracking with WordPress and GTM
  5. How to implement enhanced conversions
  6. How to install dynamic remarketing
  7. How to make a custom column for a specific conversion
  8. How to check conversion value & order ID
  9. How to install a purchase conversion with GTM & WordPress
  10. How to send an event from GTM to GA4
  11. How to send enhanced conversions to GA4
  12. How to track enhanced conversions without datalayer
  13. How to make a dynamic remarketing display campaign
  14. Dynamic remarketing training
  15. How to install Google Tag Manager
  16. How to save filters in Google Ads
  17. Walk through search campaign set-up
  18. How to adjust your CookieBanner with one click
  19. How to capture a GCLID with WordPress and CF7
  20. How to send a GCLID to Excel
  21. How to install Microsoft Clarity
  22. How to implement enhanced conversions for leads
  23. How to send enhanced conversions to Excel
  24. How to send conversions from Excel to Google Ads
  25. How to add a customer match list
  26. How to fully automate GCLID tracking
  27. How to install server-side tracking
  28. Alternative way to install CookieBot
  29. How to debug your server-side container
  30. How to install Ads conversions server-side
  31. How to implement a script
  32. How to install a timer with Google Ads
  33. How to measure form visibility
  34. How to measure a contact form submission
  35. How to make a thank-you page for Contact Form 7
  36. How to measure scroll depth with GTM & GA4
  37. How to measure button clicks
  38. How to send products to Google Merchant Center
  39. How to install CookieBot with a plugin
  40. How to install POAS
  41. How to retract or restate conversions
  42. How to send remarketing events to a developer
  43. Dynamic remarketing video
  44. How to measure a Bing purchase event
  45. How to measure server-side enhanced conversions
  46. How to install enhanced conversions for Microsoft
  47. How to install consent mode for Microsoft
  48. How to measure with the Meta Conversion API
  49. How to install POAS with Shopify
  50. How to implement the basic version of consent mode

Black Friday · Starts now

Your complete toolkit.
One simple price.

Get the complete Playbook for €100 instead of €200 in the Black Friday offer. Everything is included, with lifetime access and weekly updates. One payment, no subscription.

BLACK FRIDAY · SAVE €100
€200
€100 One-time payment · lifetime access
  • 200+ optimisation tips & checklists
  • 50 how-to videos & 40+ scripts
  • Dashboards, AI resources & weekly updates
Get lifetime access for €100 →

1,000 Playbooks sold

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✓ 30-day money-back guarantee

What users say

1,000 Playbooks sold.
Here’s what users say.

We often use Adriaan’s Google Ads Playbook at Taskforce. This way, we make sure we don’t overlook things and can guarantee high quality.

Bernt Muurling Bernt Muurling

The amount of tips and checks in this Google Ads Playbook is massive. Adriaan has put all of his tips and resources in it and this will help you audit and optimize your accounts to the max. A no-brainer for this money!

Geert Groot Geert Groot

It’s my go-to document when I’m in doubt about certain settings, out of inspiration, or need a quick how-to video. The name ‘Template’ doesn’t do it justice. I regard it as an actual library. Pro tip: use it to audit new accounts. You won’t overlook a single thing.

Denie Geertzen Denie Geertzen
Adriaan Dekker

Meet the creator

Hi, I’m Adriaan Dekker.

I’ve spent 10+ years inside Google Ads accounts across e-commerce and B2B. The Playbook is not a collection of tips scraped from the internet. It’s the actual system I use when I take on a new account, audit an existing one, or train someone to manage campaigns properly.

Every tip, script and template in it has been used on a real account with a real budget. That’s what makes it different from everything else out there.

10+ years of Google Ads experience #1 Paid Ads & Advertising Strategy worldwide 117K newsletter subscribers 100+ companies helped

Who it’s for

One account or fifty. It meets you where you are.

  • ✓Google Ads professionals who want a complete reference they can trust.
  • ✓Agency teams who want a shared system for auditing and optimising accounts.
  • ✓Business owners running their own Google Ads who want to do it properly.
  • ✓Marketers who want actionable tools, not just theory and advice.
30-day money-back guarantee

Try it for 30 days. The risk is on me.

If the Playbook isn’t what you expected, contact me within 30 days and I’ll refund you in full. No questions, no hassle.

FAQ

Good questions, straight answers.

What exactly do I get, and how is it delivered? +
One organised workbook that links to everything: the PDFs, videos, dashboards, scripts, checklists and AI resources. You get instant access after checkout, and every weekly update lands in the same file you already own.
Is this a subscription? +
No. You pay once: €100 during the Black Friday sale instead of the regular €200. You get lifetime access, including all future updates. No recurring charges for the Playbook. The checkout may offer an optional newsletter separately.
How often is the Playbook updated? +
Weekly. New settings, tips, videos and AI resources are added as Google Ads changes, and every addition is logged in the Updates tab so you can see exactly what’s new.
Do I need prior experience with Google Ads? +
It’s built for both. If you’re starting out, the step-by-step videos and checklists walk you through every setup. If you’re experienced, you’ll use it to audit accounts, automate work and stay current.
Can I use it for multiple accounts or clients? +
Yes. Use it across any number of accounts and campaigns: e-commerce, lead generation or anything else you manage.
What if it’s not for me? +
You’re covered by a 30-day money-back guarantee. Contact me within 30 days of your purchase and I’ll refund you in full, no questions asked.

Black Friday · €100 off

Your next account audit.
Start with a better system.

€200 €100

Get lifetime access for €100 →

One-time payment · Instant access · Lifetime updates · 30-day guarantee

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