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Google Ads Playbook

Google Ads Playbook
Google Ads Playbook

Google Ads Playbook

Master Google Ads with over 200 actionable optimization tips, 600 configuration insights, 50 how-to videos, SOP files, dashboard templates, and ready-to-use scripts—all regularly updated to keep you ahead in the game. Plus, it’s risk-free with our ‘Not Good? Money Back’ guarantee!

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Why Choose This Playbook?

Google Ads can be overwhelming with constant updates and new features. This playbook is your ultimate guide to staying ahead of the curve, helping you navigate through the complexities of Google Ads and make smarter decisions with confidence.

Inside, you’ll find:

  • ✔ Over 600 optimization tips and experiments
  • ✔ Step-by-step guides and how-to videos
  • ✔ Insights from industry experts
  • ✔ Time-saving strategies and tools to optimize your campaigns

Whether you’re just getting started or you’re a seasoned professional, this playbook will save you time and help you maximize your results. Stay ahead of the competition and optimize your campaign.

Before and After Subscribing

Before Subscribing

  • ❌ Spending hours searching for optimizations.
  • ❌ Unsure how developments impact your campaigns.
  • ❌ Missing critical opportunities and falling behind competitors.
  • ❌ Struggling to confidently in fast-changing PPC space.

After Subscribing

  • ✅ Actionable tips to implement immediately.
  • ✅ Save hours by skipping endless scrolling and researching.
  • ✅ Stay ahead of competitors with a database of information.
  • ✅ Gain confidence in managing your campaigns with accurate, practical information.
What You’ll Get

Weekly Updates

This file is updated weekly, ensuring you always have the freshest tools and tips to keep your campaigns ahead of the curve

Actionable Insights

Get information to adapt quickly and make the most of new opportunities as they arise. Stay ahead of the competition.

Exclusive Tools

Receive access to templates, checklists, and resources that will help you boost your campaign performance instantly. These tools have been designed to save you time and ensure your campaigns are set up for success.

Expert Commentary

Gain valuable insights a long with actionable information to stay ahead of the curve.

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Updates Done in 2024
0 Updates Done
What’s Inside

Comprehensive PDFs

200+ PDFs covering optimizations, targeting strategies, and troubleshooting guides. Everything you need to master Google Ads.

Looker Studio Templates

Customizable dashboards to visualize data and gain actionable insights. Save time and ensure professional-grade reporting.

Step-by-Step Videos

50+ tutorial videos that guide you through essential strategies and settings. Learn with practical, real-world examples.

Automation Scripts

40+ ready-to-use scripts for bidding, ad scheduling, and keyword management. Automate repetitive tasks and boost efficiency.

Settings Guides

Expert setting guidance for campaign types, including Performance Max, Standard Shopping, and Search. Set-up every campaign with confidence.

Who is this Playbook For?

  • ✅ Google Ads professionals looking to stay up-to-date and optimize their Ads
  • ✅ Business owners wanting to optimize their Google Ads campaigns.
  • ✅ Marketers searching for actionable insights to improve ROI.
  • ✅ Anyone who needs a comprehensive, easy-to-follow resource for Google Ads.
Adriaan Dekker

Meet the Creator: Adriaan Dekker

Hi, I’m Adriaan Dekker. With over 111k followers on LinkedIn and more than 5000 posts, I’ve become a trusted voice in PPC and Google Ads. Known for simplifying complex strategies, I’ve helped thousands of professionals optimize their campaigns and achieve exceptional results.

I created this playbook to provide you with actionable insights and tools that save time and deliver real results. Whether you’re new to Google Ads or a seasoned expert, this resource is designed to help you succeed.

Explore All Videos
1. How to install consent mode v2: Learn to implement consent mode step-by-step.
2. How to send a Click ID with GTM to your mail: Capture and send GCLIDs via email.
3. How to track Calendly with GTM & Google Ads Tag: Track appointments effectively.
4. How to install Ecommerce tracking with WordPress and GTM: Set up tracking seamlessly.
5. How to implement enhanced conversions: Boost conversion accuracy.
6. How to install dynamic remarketing: Engage past visitors efficiently.
7. How to make a custom column for a specific conversion: Personalize your data.
8. How to check conversion value & order ID: Validate conversions with precision.
9. How to install a purchase conversion with GTM & WordPress: Simplify purchase tracking.
10. How to send an event from GTM to GA4: Share event data seamlessly.
11. How to send enhanced conversions to GA4: Ensure better attribution.
12. How to track enhanced conversions without datalayer: Streamline conversion tracking.
13. How to make a dynamic remarketing display campaign: Retarget effectively.
14. Dynamic remarketing training: Learn audience creation and campaign settings.
15. How to install Google Tag Manager: Begin your tracking setup journey.
16. How to save filters in Google Ads: Simplify repetitive tasks with filters.
17. Walk through search campaign set-up: Get your campaigns up and running.
18. How to adjust your CookieBanner with one click: Ensure compliance easily.
19. How to capture a GCLID with WordPress and CF7: Retain critical tracking information.
20. How to send a GCLID to Excel: Automate your tracking exports.
21. How to install Microsoft Clarity: Gain insights into user behavior.
22. How to implement enhanced conversions for leads: Boost lead attribution accuracy.
23. How to send enhanced conversions to Excel: Keep a local backup of conversions.
24. How to send conversions from Excel to Google Ads: Automate conversion imports.
25. How to add a customer match list: Leverage customer data for targeting.
26. How to fully automate GCLID tracking: Save time and ensure accuracy.
27. How to install server-side tracking: Enhance data collection reliability.
28. Alternative way to install CookieBot: Adapt to various setups.
29. How to debug your server-side container: Ensure conversions track correctly.
30. How to install Ads conversions server-side: Ensure secure tracking.
31. How to implement a script: Automate tasks efficiently.
32. How to install a timer with Google Ads: Track session durations effectively.
33. How to measure form visibility: Understand user interactions with forms.
34. How to measure a contact form submission: Accurately track leads.
35. How to make a thank-you page for Contact Form 7: Simplify lead tracking.
36. How to measure scroll depth with GTM & GA4: Analyze content engagement.
37. How to measure button clicks: Track key interactions on your site.
38. How to send products to Google Merchant Center: Ideal for smaller webshops.
39. How to install CookieBot with a plugin: Simplify compliance management.
40. How to install POAS: Accurately track profit margins.
41. How to retract or restate conversions: Adjust your reports for accuracy.
42. How to send remarketing events to a developer: Facilitate custom implementation.
43. Dynamic remarketing video: Master dynamic retargeting strategies.
44. How to measure a Bing purchase event: Extend tracking to Bing Ads.
45. How to measure server-side enhanced conversions: Secure and accurate tracking.
46. How to install enhanced conversions for Microsoft: Optimize Microsoft Ads campaigns.
47. How to install consent mode for Microsoft: Ensure GDPR compliance.
48. How to measure with the Meta Conversion API: Secure server-side tracking for Meta.
49. How to install POAS with Shopify: Track profitability for Shopify stores.
50. How to implement the basic version of consent mode: Ensure quick compliance.
Frequently Asked Questions
1. How often is the playbook updated?
The Google Ads Playbook is updated weekly with settings, tips, and video tutorials to keep you up to date with the latest changes in Google Ads.
2. What if I’m not satisfied with the playbook?
We offer a 30-day money-back guarantee. If you don’t find enough value from the playbook, you can request a full refund.
3. Can I use the playbook for multiple campaigns?
Yes! The playbook is designed to be used for any number of Google Ads campaigns, whether for e-commerce, lead generation, or other objectives.
4. Do I need any prior experience with Google Ads?
Not at all! The playbook is designed for both beginners and advanced users. The step-by-step videos and guides make it easy to understand and implement.
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30-Day Money-Back Guarantee

We believe in the value of this playbook so much that we offer a 30-day money-back guarantee. If you’re not satisfied with your purchase for any reason, simply contact us, and we’ll give you a full refund. No questions asked!

What Our Users Are Saying
Bernt Muurling

“We often use Adriaan’s Google Ads playbook at Taskforce. This way, we make sure we don’t overlook things and can guarantee high quality.”

– Bernt Muurling
Geert Groot

“The amount of tips and checks in this Google Ads playbook is massive. Adriaan has put all of his tips and resources in it and this will help you audit and optimize your accounts to the max. A no-brainer for this money!”

– Geert Groot
Denie Geertzen

“Adriaan Dekker’s Google Ads Settings Template is my go-to document when I’m in doubt about certain settings, out of inspiration, or need a quick how-to video to implement something. The document name ‘Template’ doesn’t do it justice, as I regard it more as an actual library. Pro tip: use this document to audit new accounts—you won’t overlook a single thing.”

– Denie Geertzen
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