Updated 2 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Today
Wednesday 4 NovemberGoogle Ads will bring the channel performance report to Search and Shopping…
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
Yesterday
Tuesday 3 NovemberThe language setting is gone from Google Ads Search campaigns.
Search ads now match on the language of your ads, so the campaign-level language targeting setting no longer exists. It is live in at least one account. Performance Max: the…
Spotted by Thomas Eccel
You can now save PMax asset group edits as an A/B test.
No separate experiment setup needed. On the Edit assets page, a new panel called Save and test asset group changes has a toggle for it. From there you review control…
Spotted by Hana Kobzová, via PPC News Feed
Monday
2 November 2026Performance Max may now hand brand searches to your brand Search campaigns.
Google updated its help page on how PMax interacts with other campaigns. Navigational and brand-specific queries can be filtered out of PMax when a dedicated brand Search campaign exists. Google's…
Spotted by Hana Kobzová, via PPC News Feed
Sunday
1 November 2026Google now says Performance Max needs 15 conversions in 30 days to run stably.
The number comes from a revised help page on PMax performance swings. It sets a clearer minimum for small campaigns. If conversion data is delayed, you can see spend spikes…
Spotted by Hana Kobzová via PPC News Feed
Saturday
31 October 2026Google says Search queries are getting longer and more conversational.
In the latest Ads Decoded, Ginny Marvin talks with Shivani Mohan, who leads data science and UX research for consumer Search. What Google says about how people search now: They…
Spotted by Google Ads
Microsoft Ads PMax brand exclusions can now apply to text ads only.
Until now, an exclusion hit every ad format. You can now limit it to text ads and leave other formats alone. This is part of the ongoing brand exclusions pilot.…
Spotted by Hana Kobzová
Friday
30 October 2026Microsoft Ads PMax now lets you include or exclude device types.
The update comes to the Microsoft Advertising UI, so you no longer need the API for it. A new search term landing page report comes with it. It shows which…
Via Hana Kobzová
Merchant Center now has Halloween themes for AI-generated product visuals.
In Product Studio you pick a theme, add your product image and AI creates a Halloween version. No photoshoot needed. Diwali themes and fall themes are in there too, for…
Spotted by Hana Kobzová
Thursday
29 October 2026Microsoft Ads now has Auction Insights for Performance Max.
The report is live for Performance Max campaigns, so you can check how you compete against other advertisers there. Microsoft first said this was coming earlier this year. Now it…
Via Hana Kobzová, PPC News Feed
You can now tell Microsoft’s AI what your ads must never say.
Messaging guidelines is in open pilot for Performance Max and Search campaigns with AI Max enabled. What you can set: Up to 40 guidelines. Tone, themes, concepts and language. What…
Via Search Engine Watch
Microsoft Ads PMax campaigns can now exclude audiences, in open pilot.
You can stop chosen audiences from seeing your ads, which gives you more control over who your Performance Max campaigns reach. It is an open pilot, so it is not…
Via Hana Kobzová
