February 2026

Plan for success in Q1

Get your analytics ready for Q1 by locking in the basics now by Google Analytics. Make sure data retention is set to 14 months so you can compare this year…

“ROAS is high, so we’re good”

Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually mislead. – Some hide problems. – Some look fine, but slow you down. – Some…

✋🏻Product Margin Bidding is Not Profit Bidding!

Often marketers refer to product margin bidding as if they are conducting profit bidding, but this is not the case and it could even harm the overall volume and profitability…

Atomic Babits Template

Josue Valles made this template with some information from Atomic Habits, must read if you want to achieve your goals for 2025!

Google Ads tip

Besides using keyword insertion for headlines you can also use it in your description or display URL.

Creator Partnerships section live

Google Ads’ Creator Partnerships section is now live with searchable creator profiles, effectively becoming a free influencer marketing platform. Advertisers can find and contact creators, link approved YouTube videos to…

The “Secret Weapon” for Aggressive Scaling: New Customer POAS

Everyone is obsessed with ROAS... But... When you track New Customer POAS (Profit on Ad Spend), you stop guessing and start dominating. Here is the part nobody talks about: The…

UI bug in Google Tag Manager

There’s currently a UI bug in Google Tag Manager (GTM) Preview Mode affecting Consent Mode visibility. When Consent Mode is implemented through GTM templates using GTM’s Consent Mode APIs (setDefaultConsentState,…

Thanks for sharing Simo Ahava & Jim van der Zalm!

🚨 YOUR CONVERSION TRACKING STOPS?

Recently, Thomas Eccel highlighted that Google Ads has resumed auditing Cookie Banners and Consent Settings again. If your consent setup isn’t compliant, your conversion tracking, remarketing audiences, and campaign optimization…

New Google Ads feature

Google Ads will begin rolling out a new feature in February 2026, allowing advertisers to apply for select policy certifications directly within their UI.

This is how AI will make click bait worse

Below the real picture. A nice thumb up. Above a men with a Balaclava and no thumb up🤣. The picture above is made with AI😅.

Co-working event 🚨

In two weeks, I’m helping bring You2Lize’s very first coworking event to life — together with The Villy Works | Co-Work Space | Rotterdam in Rotterdam. A relaxed day to…