Google Ads News, as it happens.

🚨 More control over your Google Ads budget.

Thomas Eccel reports that channel prioritization and budget caps are rolling out outside the US. → Assign high or low priority to channels. → Cap low-priority channels at a percentage…

Performance Max can now pull in sourced videos without you switching it on.

This used to be opt-in and off by default. Now it runs automatically using videos from approved sources, and you have to opt out if you don't want it. To…

Spotted by Hana Kobzová, via PPC News Feed

Google rewrote its Data Strength guide with new advice on first-party data.

The help page now covers the Data Manager, AI Max for Search, Demand Gen, Smart Bidding and Performance Max. Signals it recommends sending: hashed emails and phone numbers. IP addresses.…

Spotted by Barry Schwartz, via PPC News Feed

Pmax A/B test Asset groups

Looks like you can now test asset groups changes 🙂 Thanks for sharing Sarah Vlietstra.

Google Ads Experiments AI Insights Update

Google Ads has introduced AI-powered insights in experiment reporting, helping advertisers quickly understand test results and make data-driven decisions. AI summaries: A new panel in the “Summary” tab highlights experiment…

Thanks for sharing Hana Kobzová

Google Expands Conversion Lift Access

Google has expanded self-serve Conversion Lift to Search and Performance Max campaigns, removing the previous requirement to work with a Google representative. Advertisers need at least 1,000 observed conversions and…

Thanks for sharing Hana Kobzová

Static Display Ads Test

Bia Camargo noticed what appears to be a new option in Google Performance Max campaigns: the ability to upload up to 15 “image ads” in traditional Display ad dimensions such…

Google Ads API v25.2

Google has released Google Ads API v25.2, a minor update that adds several new capabilities for advertisers and developers. Highlights include competitive benchmark percentile metrics, the ability to create Performance…

Google Ads Rolls Out Promotion Mode

🚨 Google Ads Promotion Mode is starting to roll out credit to Arpan Banerjeefor sharing this update. Promotion Mode lets advertisers temporarily increase budget and adjust ROAS tolerance for a…

Google Connects Local Ads to In-Store Sales

Ahead of the holiday rush, Google is introducing two new features to help multi-location retailers, restaurants, and local services drive and measure in-store sales: Local Customer Optimization in PMax will…

Performance Max Guidance UpdateS

Google has substantially updated its Performance Max documentation, giving advertisers clearer guidance on how campaign controls, Search prioritization, budgets, assets, and landing-page expansion work. The revised documentation explains how Search…

Thanks for sharing Shauvik Kumar & Barry Schwartz

Automated Promotions Launch

Google Ads launched Automated promotions, a new account-level automated asset that scans landing pages for active offers and automatically creates promotion assets for eligible Search and Performance Max campaigns. The…