🚨 Google Ads Promotion Mode is starting to roll out credit to Arpan Banerjeefor sharing this update.
Promotion Mode lets advertisers temporarily increase budget and adjust ROAS tolerance for a defined promotional period, with settings automatically reverting once the window ends.
It currently supports Search and Performance Max campaigns in beta, but not Shopping or Display.
The key difference from seasonality adjustments is that Promotion Mode can directly change budget and bidding tolerance, rather than simply telling Smart Bidding to expect a conversion-rate change.
One important limitation: once the promotion starts, you can’t change the underlying ROAS target, so everything needs to be planned in advance.
Best suited for flash sales, seasonal peaks, product launches, and other short-term periods where you want Google Ads to pursue more volume without restructuring campaigns.
