Bia Camargo noticed what appears to be a new option in Google Performance Max campaigns: the ability to upload up to 15 “image ads” in traditional Display ad dimensions such as 300×250, 336×280, and 580×400.
Her main point is that these sizes differ from the standard PMax image asset ratios Google currently documents, which raises the possibility that Google may be testing or rolling out support for fully designed static Display creatives inside PMax.
If that is the case, advertisers could gain more control over exactly how ads look instead of supplying individual assets and relying on Google’s AI to assemble or adapt the creative.
The broader takeaway is that creative quality and creative control may become increasingly important in PMax, especially for brands with strict visual standards, even as Google continues pushing toward AI-driven, intent-based advertising.
