Google has expanded self-serve Conversion Lift to Search and Performance Max campaigns, removing the previous requirement to work with a Google representative.
Advertisers need at least 1,000 observed conversions and a minimum $5,000 campaign budget to qualify.
Conversion Lift now supports Display, Search, Video, Demand Gen, App, and Performance Max. iOS App campaigns and Travel Ads are excluded, while alpha and beta campaigns still require Google support.
Google also added new guidance on supported conversion actions and reporting.
Thanks for sharing Hana Kobzová
