Updated 9 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Friday
18 July 2025AI Mode Upgrade
Google has upgraded AI Mode in Search with the Gemini 2.5 Pro model and added Deep Search capabilities, offering more advanced reasoning, math, and coding support. These tools are currently…
Tuesday
15 July 2025ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion
I came across this Visual Capitalist chart, and it puts things in perspective. ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league…
Tuesday
8 July 2025Antitrust complaint against Google
A coalition of European independent publishers, led by the Independent Publishers Alliance, has filed an antitrust complaint with the European Commission against Google. The complaint accuses Google’s AI Overviews AI-generated…
Tuesday
1 July 2025AI-Powered Search Carousel
YouTube Introduces AI-Powered Search Carousel and Expands Conversational AI Tool. YouTube is rolling out an AI-powered search results carousel for Premium users in the U.S., designed to help users find…
Sunday
29 June 2025Google’s AI Overviews rollout
With the rollout of Google’s AI Overviews (AIO), many brands and retailers are experiencing drops in organic search traffic. EMARKETER discovered that the CTR declined from 5.6 to 3.1.
Monday
23 June 2025Google Search is changing
AI Overviews and AI Mode are reducing the number of traditional search clicks. Publishers are seeing double-digit traffic drops. Business Insider, HuffPost, and WaPo are cutting staff. This isn’t just about…
Sunday
22 June 2025Search Engine Land breaks it down
Google’s AI Overviews and other AI tools are changing how search works fast. To stay visible, you now need three layers: - Traditional SEO (technical + content) - AEO: optimize…
New traffic source !
Google quietly updates Search Console: new traffic source now included. Google has started including traffic from its new “AI Mode” experience in the Performance reports within Search Console. This update…
Wednesday
18 June 2025Google Search is changing
AI Overviews and AI Mode are reducing the number of traditional search clicks. Publishers are seeing double-digit traffic drops. Business Insider, HuffPost, and WaPo are cutting staff. This isn’t just about…
Saturday
14 June 2025AI mode rolling out in the US 🚨
Barry Schwartz discovered that AI mode is now rolling out for all users in the US!
Monday
9 June 2025Wave of Google updates
Google shared a wave of product updates in May, with major announcements during I/O and Google Marketing Live 2025. Here are the highlights: Search. A new search experience, called AI…
Sunday
8 June 2025Best practices for Ads in AI Overviews
Only if you use PMax, AI Max/broad, or DSA you can show up on AI overviews or AI Mode.
