With the rollout of Google’s AI Overviews (AIO), many brands and retailers are experiencing drops in organic search traffic. EMARKETER discovered that the CTR declined from 5.6 to 3.1.
Google’s AI Overviews rollout
With the rollout of Google’s AI Overviews (AIO), many brands and retailers are experiencing drops in organic search traffic. EMARKETER discovered that the CTR declined from 5.6 to 3.1.