AI Overviews and AI Mode are reducing the number of traditional search clicks. Publishers are seeing double-digit traffic drops.
Business Insider, HuffPost, and WaPo are cutting staff.
This isn’t just about Google’s product strategy; it’s a structural shift in how users discover information.
The ripple effects:
– Visibility changes and is more based on answer-engine optimization.
– Google’s ad model probably needs to adapt
– Organic traffic strategies will change
Exciting time to be active in marketing!
