Google quietly updates Search Console: new traffic source now included
Google has started including traffic from its new “AI Mode” experience in the Performance reports within Search Console.
This update adds clicks, impressions, and average position data from AI Mode into existing Web search metrics. However, there is currently no separate filter or label making it impossible to distinguish AI Mode traffic from traditional organic search.
If you’ve noticed unusual changes in impressions or click-through rates, this may be part of the explanation.
Key points:
– AI Mode traffic is now part of “Web” search in Search Console.
– There is no way to segment this data yet.
– Google has updated its documentation, but hasn’t made a major public announcement.
For now, consider noting this update in reports and watching for future changes. A dedicated filter or API access may follow soon.
