Updated 18 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
30 September 2026Your Google Ads account shows a 3.0 ROAS
€10,000 in, €30,000 out. Looks great. Now take off what Google Ads never sees: Product cost: -€13,500. Shipping and fulfilment: -€2,400. Payment fees: -€600. Returns: -€3,600. Ad spend: -€10,000. Profit:…
Tuesday
29 September 2026Same budget. Same conversion rate. Same order value.
Only the cost per click changes. At €0.90: 5,556 clicks, €45 ad cost per order, €1,667 loss. At €0.60: break-even. At €0.30: 16,667 clicks, €15 per order, €5,000 profit. A…
Same clicks. Same budget. Same order value.
Only the conversion rate changes. At 1%: 100 orders, €50 ad cost per order, €2,000 loss. At 2%: 200 orders, €25 per order, €1,000 profit. At 3%: 300 orders, €17…
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Claude Sonnet 5.5 is here
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Monday
28 September 2026Google Ads in 2026
Most people think running Google Ads is simple: 1️⃣ Create an ad. 2️⃣ Get clicks. 3️⃣ Make sales. But anyone who actually manages Google Ads knows it’s much more complex…
Static Display Ads Test
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Paperclip Sitelinks Test
Michael Zhu discovered that Google's testing a new sitelinks format. Paperclips for pay-per-click, very fitting.
Saturday
26 September 2026Bigger Local Services Ads
Google is testing a redesigned Local Services Ads format that makes the ads much more prominent in search results. The new layout features larger images and a bigger highlighted section…
