Only the cost per click changes.
At €0.90: 5,556 clicks, €45 ad cost per order, €1,667 loss.
At €0.60: break-even.
At €0.30: 16,667 clicks, €15 per order, €5,000 profit.
A lower CPC doesn’t save you money. You spend the same €5,000. You just get three times more chances to sell.
Better Quality Score, tighter keywords, cutting the search terms that never convert. That’s where CPC comes from.
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Subscribe for freeProducts with quick delivery can get the "Get it fast" filter on Google Search. Right now that filter only shows in the United States. You can configure fast delivery for…
Spotted by Hana Kobzová, via PPC News Feed
The screenshot shows a sponsored Orkin ad for a pest control search, placed at the very top of the results page. This is a test. No word yet on how…
Spotted by Khushal Bherwani, via Hana Kobzová
Thanks for sharing Hana Kobzová
