Only the conversion rate changes.
At 1%: 100 orders, €50 ad cost per order, €2,000 loss.
At 2%: 200 orders, €25 per order, €1,000 profit.
At 3%: 300 orders, €17 per order, €4,000 profit.
Nothing changed in the Google Ads account. Every click cost exactly the same.
Most advertisers try to fix bad results inside the account. Lower bids. New campaigns. Another bidding strategy.
But when your site converts 1% of visitors, every click is too expensive. At 3%, the same click pays for itself.
Before you cut budget, look at what happens after the click.
