Google Ads News, as it happens.

Budget Change Alert + Forecast

Google Ads appears to be testing a more aggressive budget recommendation feature that ties budget changes directly to forecasted conversion value. When advertisers reduce a campaign’s daily budget, Google may…

Google Updates Gambling Ads in Slovenia

Starting October 1, 2026, Google’s gambling policy for Slovenia will be updated. The new policy allows licensed operators to advertise sports betting, online casino games, and online gambling, provided they…

AI Mode Expands Brand Ad Summaries

Google AI Mode is now showing longer summaries above brand ads, expanding how ads are presented within AI-powered search results. Previously, shorter summaries had been spotted below ecommerce ads. This…

AI Max Experiment Guidance

Google Ads has added new guidance for testing AI Max against Dynamic Search Ads (DSAs) using experiments. Advertisers can compare performance through either custom experiments or Google’s AI Max experiment…

People might be sleeping on Meta Muse

And I think the reason is simple: we’re still evaluating AI by how well it answers questions. The more important shift is from AI that answers to AI that acts.…

AI Mode Product Comparisons

Google AI Mode now shows product comparisons. Thanks for sharing Sachin Patel.

Google Ads API v25.2

Google has released Google Ads API v25.2, a minor update that adds several new capabilities for advertisers and developers. Highlights include competitive benchmark percentile metrics, the ability to create Performance…

AI Max Gets More Control & Reporting

Google is expanding AI Max with broader access to AI Brief and a new reporting feature designed to make AI-driven Search performance easier to understand. The AI Brief closed beta…

New Budget Allocation Modes

Google Ads has expanded its Recommended Investment Strategy with two new budget allocation modes: Holistic and Growth. Holistic mode can shift existing budget away from underperforming campaigns toward stronger performers…

Thanks for sharing Hana Kobzová

VTC Optimization Now Default

Google Ads is now enabling view-through conversion (VTC) optimization by default for newly created Demand Gen campaigns. Previously, the setting was off by default and only supported YouTube and Discover…

Thanks for sharing Hana Kobzová

Customer Match Adds New Signals

Google Ads Customer Match now supports IP address and user interaction timestamp as additional matching keys, which may improve match rates. These fields must be uploaded unhashed. The feature is…

Thanks for sharing Hana Kobzová

AI Max Interface Update

Google Ads has updated the AI Max interface to give advertisers more explicit control over how campaigns handle branded searches. Advertisers can now choose to show ads across all relevant…

Thanks for sharing Bia Camargo