Updated 18 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
27 November 2024Update Taiwan Policy
On November 5, 2024, Google updated the disclosing info in relation to “Act for Prevention and Control of Hazards of Fraudulent Crimes” of Taiwan (“Taiwan Anti-Fraud Act”).
New Policy Japan
In January 2025, the Japan country-specifics of the Healthcare and medicines policy will be updated to allow online pharmacies and telemedicine providers to promote prescription drug services.
Update to Discover Feed Advertising Policies
I just got this message from Arpan Banerjee that starting January 2025, Google will streamline advertising policies to simplify compliance and enhance clarity. Key Changes: Retirement of Discover Feed-specific requirements: The…
Google Ads Policy Update: Misleading Ad Design
Starting January 23, 2025, ads using standalone buttons in image ads without clear context or with disproportionate prominence will be restricted. Full enforcement will roll out over 8 weeks. Violations…
Saturday
16 November 2024Political content update
On November 11, 2024, Google will update the Political Content policy to lift the temporary restrictions on ads with political content relating the US elections.
NEW Sale Events
🚨 Dario Zannoni discovered Sale events! Sale events are a new feature on Google, allowing you to promote store-wide sales on non-product-centric surfaces without mapping to specific products. Unlike promotions,…
Wednesday
13 November 2024Personalized Ads Policy Update
Personalized Ads Policy Update (November 2024)Starting December 4, 2024, Google Ads will allow personalized ads for social casino game App campaigns, with full access for all advertisers by March 2025.…
Wednesday
6 November 2024Sexual Health & Wellness Policy (October 2024)
Starting November 11, 2024, Google will implement a new Sexual Health & Wellness policy, allowing the promotion of personal lubricants and prescription drugs for erectile dysfunction (ED) and hypoactive sexual…
Monday
4 November 2024US elections update
Georgi Zayakov just sent to me that Google will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th,…
Wednesday
23 October 2024New penalties
Starting in November 2024, Google will introduce stricter penalties for third parties enabling significant or sustained policy violations. These penalties include the loss of privileges, removal from programs like Google…
Friday
18 October 2024New data retention policy
Georgi Zayakov just texted me that Google now has a new data retention policy for Google Ads. Historical data will now be retained for a period of 11 years.
Wednesday
16 October 2024Financial policy update
Starting November 7, 2024, Google will enforce updated verification requirements for financial services advertisers in Ireland, New Zealand, South Korea, and Thailand. Advertisers must complete verification through Google’s compliance partner,…
