🚨 Dario Zannoni discovered Sale events! Sale events are a new feature on Google, allowing you to promote store-wide sales on non-product-centric surfaces without mapping to specific products.
Unlike promotions, events let you use broader discount ranges, like “Up to 40% off.”
How It Works
Sale events appear on various Google platforms but not in product listings. Events can showcase general sales, like “Black Friday – up to 70% off” or “Spring furniture sale – 10% off on dining tables,” and require basic details: title, start/end dates, destination URL, and category tags.
Setting Up:
– Submit events via the promotions tab in Merchant Center or with a promotion feed:
– Choose “Show in free listings” only.
– Provide an event-specific URL.
– Add optional promotional images and select applicable product categories.
Google reviews events to ensure policy compliance, including URL and image checks.
For more information read this page.
Note* currently limited to Free Listings in the USA.
