Starting November 11, 2024, Google will implement a new Sexual Health & Wellness policy, allowing the promotion of personal lubricants and prescription drugs for erectile dysfunction (ED) and hypoactive sexual desire disorder (HSDD) on the Google Display Network and YouTube, under certain conditions:
– Ads must not focus on sexual pleasure, enhancement, or use sexually suggestive themes.- Ads must target users aged 18 and older.
– Ads must comply with Google’s Healthcare and Medicines Ads policy, country-specific restrictions, and obtain healthcare product certification for prescription terms if needed.
– Ads must comply with local laws in targeted regions.
Promotions are limited to specific regions: personal lubricants may be advertised in Australia, Brazil, Canada, Germany, Portugal, New Zealand, Spain, the United Kingdom, and the United States, while prescription drugs for ED and HSDD may only be advertised by certified advertisers in Canada, New Zealand, and the United States.Violations of this policy will result in ad restrictions or disapprovals.Full enforcement of the policy will roll out over approximately 10 weeks.
Google aims to maintain a safe and inclusive advertising space, with potential future expansions to the permitted products and countries list.
