Personalized Ads Policy Update (November 2024)Starting December 4, 2024, Google Ads will allow personalized ads for social casino game App campaigns, with full access for all advertisers by March 2025.
The “Gambling” sensitive interest category will be updated to exclude these social casino ads, which can be personalized under specific guidelines.
Note: Gambling-related ads in other categories still cannot be personalized. Account suspensions for policy violations will come with at least 7 days’ prior warning.