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Financial policy update

Starting November 7, 2024, Google will enforce updated verification requirements for financial services advertisers in Ireland, New Zealand, South Korea, and Thailand. Advertisers must complete verification through Google’s compliance partner, G2, to continue running ads.

Agencies managing campaigns must also verify. Advertisers who don’t comply by the deadline won’t be able to display ads in these locations.

Categories affected include banking, credit, loans, investment, and insurance. Verification can begin with G2 on October 8, 2024. Visit Google’s Help Center for details.

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