Starting in November 2024, Google will introduce stricter penalties for third parties enabling significant or sustained policy violations.
These penalties include the loss of privileges, removal from programs like Google Partners, and account suspension.
The goal is to safeguard the integrity of Google’s advertising ecosystem by discouraging non-compliance among third-party ad tech providers and app developers.
Violators will face immediate and permanent bans from Google Ads, with no prior warning. The policy also targets apps involved in incentivizing ad clicks or similar activities, particularly in AdMob and AdSense.
This move underscores Google’s commitment to combating invalid ad practices and ensuring a trustworthy ad environment. Third parties must prioritize compliance to avoid severe repercussions.
