Updated 17 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Thursday
2 January 2025Update to the Abusing the Ad Network policy
In December 2024, Google will update the Abusing the Ad Network policy to clarify enforcement actions regarding ads that may violate the Spam Policies for Google Web Search, as follows:…
Friday
27 December 2024Update Healthcare and Medicines policy
Google has updated and reorganized the Google Ads Healthcare and Medicines policy for improved clarity and readability. This update, effective December 2024, aims to provide clearer information to advertisers, including by clarifying…
Updates to Financial Products and Services Policy (January 2025)
Starting January 15, 2025, Google will update its Cryptocurrencies and Related Products Policy to clarify requirements for advertising cryptocurrency-related products and services in the UK. Key Updates: Cryptocurrency Exchanges &…
Use IP addresses
Google OKs the use of IP addresses by advertisers, reversing a key ad tech data policy for more information read this article.
Google Updates Ad Policies for Privacy and CTV
Google is updating its ad policies to address privacy-enhancing technologies (PETs) and the growth of Connected TV (CTV), enabling secure audience engagement. Key Changes: Privacy Tools: PETs protect user data…
Monday
23 December 2024Advertiser verification
New Google is now offering help with the advertiser verification in the docs!
Saturday
21 December 2024Relaxing language policy
Starting December 2024, Google is relaxing the language policy to allow some differences between your product feed and website languages. Product details in a different language from your feed are…
Brussels Probes Google-Meta Secret Ad Deal Targeting Teens
Arpan Banerjee just sent this article about that European regulators are investigating a secret ad deal between Google and Meta that bypassed Google’s rules on targeting minors. Meta used Google’s…
Update Google Ads Personalized advertising policy
Google has updated the Google Ads Personalized advertising policy for improved organization, clarity and readability. This update, which will be published December 6, 2024, is administrative only and does not change the…
Google’s New Dating and Companionship Ads Policy Launching March 2025
Starting March 4, 2025, Google will implement a new Dating and Companionship Ads policy. Advertisers must complete Google’s certification process to run ads related to dating or companionship services. Updates…
Monday
2 December 2024Key Updates to Demand Gen Campaign Policies (Effective January 2025)
Google has made updates for Demand Gen, this was announced last week but they now provided more information. Policy Simplification: - Demand Gen campaign policies are being retired and integrated…
