Google is updating its ad policies to address privacy-enhancing technologies (PETs) and the growth of Connected TV (CTV), enabling secure audience engagement.
Key Changes:
Privacy Tools: PETs protect user data while enabling tailored ads.
CTV Growth: New tools target and measure ads in the fragmented streaming landscape.
Policy Updates:
Ban on deceptive ads, stricter data use guidelines, and expanded PET use.Why It Matters:
These updates help advertisers securely leverage first-party data, reach CTV audiences, and stay competitive while respecting privacy standards.
