Google OKs the use of IP addresses by advertisers, reversing a key ad tech data policy for more information read this article.
The week in Google Ads, in one email.
Free. Read by 125K+ marketers every week.
Subscribe for freeWednesday
11 November 2026Target frequency campaigns can now mix non-skippable ads with Shorts and…
Before, picking non-skippable in-stream switched off the other formats. Now you can combine skippable in-stream, bumper, In-feed and Shorts with non-skippable ads in one campaign. What else changed: Non-skippable in-stream…
Spotted by Hana Kobzová, via PPC News Feed
Google Ads replaced the Optimized Targeting on/off switch with a new setting…
The old toggle is gone. Check your campaign settings to see how the new option appears in your account.
Spotted by Arpan Banerjee
Shopping
Your Merchant Center loyalty program now has three clear eligibility…
To show your program on Google, you need: a program that meets Google's editorial and participation criteria. a supported country: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the…
Via Barry Schwartz
