Starting January 15, 2025, Google will update its Cryptocurrencies and Related Products Policy to clarify requirements for advertising cryptocurrency-related products and services in the UK.
Key Updates:
Cryptocurrency Exchanges & Software Wallets:
Advertisers must register with the Financial Conduct Authority (FCA) and meet local legal requirements. Certification by Google is required.
Hardware Wallets:
Ads allowed for wallets storing crypto keys or assets, excluding services like buying, selling, or trading. Local compliance and Google certification are required.
All advertisers must follow local laws for targeted regions. This policy applies globally.
