Google has made updates for Demand Gen, this was announced last week but they now provided more information.
Policy Simplification:
– Demand Gen campaign policies are being retired and integrated into unified ad requirements for YouTube, Discover feed, and Gmail.
– A single, clear set of standards will replace current Demand Gen-specific guidelines.
Unified Ad Standards:
– All image, text, and video assets must meet YouTube’s ad quality policies and Google Ads editorial standards.
– Stricter enforcement on clarity, spelling, grammar, and visual quality.
Prohibited Content:
– Bans on exaggerated claims, violent or distressing imagery, overly sexual content, and misleading interactivity.
– Restrictions on ads emphasizing personal attributes or promoting sensitive or invasive topics.
Automated Reviews:- Enhanced automated checks for ad quality; disapprovals may lead to temporary or permanent suspension if violations persist.
Simplified Compliance:- Centralized policies streamline adherence and reduce confusion.- Resources, including YouTube ad guidelines and Google Ads support, will assist advertisers during the transition.
