Updated 1 hour ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Monday
3 February 2025Google Updates Performance Max Campaign Controls
Google Updates Performance Max Campaign ControlsGoogle has now clearly communicated that API-based placement exclusions are effective. This contradicts months of official documentation and support guidance claiming such controls only worked…
Key Takeaways from the Q4 2024 Digital Ads Benchmark Report by Tinuiti
Here’s a snapshot of the key insights: Steady Growth:Google search ad spending increased by 10% YoY, driven by a 7% rise in CPC. Performance Max (PMax) campaigns now dominate, accounting…
Monday
27 January 2025Kick Off 2025 with New Performance Max Features
Google Ads is starting the year with new updates for Performance Max, Here’s what’s new: Campaign-level negative keywords: Rolling out to all advertisers for better query exclusions. High-value customer acquisition:…
New Google Ads Succes Guide
The guide includes dedicated sections for Performance Max (PMax) and Search, designed to help you optimize your campaigns and maximize results: Performance Max Highlights. All-in-One Campaigns: Reach customers across Search,…
New Update from Google Ads
Andres Valderrama discovered that Google Ads is now showing the new Re-engagement Goal for Performance Max campaigns, complementing the New Customer Acquisition goal. This feature helps reconnect with lapsed customers,…
Monday
20 January 2025New Source Column Pmax
Natasha Kaurra discovered that Google has added this new source column to Pmax! Google Announces Updated Hotel Pricing and Availability Policy. Rudolph Dekker just texted me that Google has introduced…
New Pmax category?
Arpan Banerjee just sent me this search category called private search terms. I have never seen this before.
Important Update: Migrate to Brand Guidelines for Performance Max Campaigns
Google now launched a page for the update on how business names and logos are managed in Performance Max campaigns. This migration allows you to maintain consistent control over your…
Tuesday
14 January 2025Google Ads AI Essentials: Data Foundations for Success
Google launched this new AI Essentials: Data Foundations Best Practices. These are their key practices: Build Infrastructure: - Use Google tag or Tag Manager for tagging with Consent Mode. -…
150 Google Ads Credit for Trying Pmax
Dominik Laß just send me this message that he got from Google.If he tries Pmax he will get 150 euro.
Monday
13 January 2025Negative keywords Pmax
Thomas Eccel discovered what looks to be the first picture of negative keyword in Pmax! Picture from: ilikebusness from X.
Pmax Update
Some advertisers are now able to enabling/pausing/removing individual conversions. Spotted by Carolin Carvalho da Silva & Thomas Eccel.
